{"id":12797,"date":"2018-06-29T07:31:07","date_gmt":"2018-06-29T07:31:07","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=12797"},"modified":"2023-01-24T15:03:32","modified_gmt":"2023-01-24T15:03:32","slug":"o-que-e-shopper","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/o-que-e-shopper\/","title":{"rendered":"TradeDrops #10 \u2013 O que \u00e9 shopper"},"content":{"rendered":"<p><iframe title=\"O shopper - TradeDrops#10\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yVfet51SPf0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>O QUE \u00c9 SHOPPER?<\/h2>\n<p>Quando o assunto \u00e9 trade marketing, quaisquer estrat\u00e9gias ou a\u00e7\u00f5es no ponto de venda devem considerar o <em>shopper<\/em> como primordial. Independente de qualquer negocia\u00e7\u00e3o ou parceria para aumentar as vendas, o resultado n\u00e3o ser\u00e1 o esperado se a marca n\u00e3o atrair o cliente no momento da compra. As empresas precisam se dar conta de que o poder da informa\u00e7\u00e3o de perfil e h\u00e1bito de compra dessas pessoas est\u00e1 no ponto de venda. Por isso, a observa\u00e7\u00e3o e o reporte da equipe de campo pode cumprir esse papel e fazer toda a diferen\u00e7a no planejamento.<\/p>\n<h2>O SHOPPER N\u00c3O \u00c9 O CONSUMIDOR<\/h2>\n<p>Lembre-se: o<em> shopper<\/em> n\u00e3o \u00e9 necessariamente quem vai consumir o seu produto. Por isso, entender o contexto social, o momento do mercado e as rela\u00e7\u00f5es de um produto com tudo isso \u00e9 essencial. Informa\u00e7\u00f5es de pesquisas realizadas por empresas como Nielsen, Kantar Worldpanel e GfK s\u00e3o ferramentas que contribuem muito para esse direcionamento.<\/p>\n<h2>VANTAGEM COMPETITIVA<\/h2>\n<p><span style=\"font-weight: 400;\">Hoje, percebe-se que o <em>shopper<\/em> toma a decis\u00e3o antecipada para comprar determinadas categorias. Para outras, por\u00e9m, prefere decidir em frente \u00e0 g\u00f4ndola por qual marca optar\u00e1, dependendo da oferta de produtos, do pre\u00e7o e das promo\u00e7\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por isso, no mundo competitivo em que vivemos, ter foco no cliente ou consumidor \u00e9 uma quest\u00e3o estrat\u00e9gica e de sobreviv\u00eancia no mercado. Assista ao v\u00eddeo completo do TradeDrops e n\u00e3o deixe de conferir tamb\u00e9m um post completo sobre o que \u00e9 <a href=\"https:\/\/club.involves.com\/blog\/shopper-marketing\/\"><em>shopper<\/em> marketing<\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 shopper e como perfis e h\u00e1bitos de compra podem influenciar os resultados no ponto de venda? Assista ao TradeDrops #10 para descobrir. <\/p>\n","protected":false},"author":4,"featured_media":12802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421],"tags":[],"class_list":["post-12797","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TradeDrops #10 \u2013 O que \u00e9 shopper - Involves Club<\/title>\n<meta name=\"description\" content=\"O que \u00e9 shopper e como perfis e h\u00e1bitos de compra podem influenciar os resultados no ponto de venda? 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