{"id":12862,"date":"2018-07-09T13:20:02","date_gmt":"2018-07-09T13:20:02","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=12862"},"modified":"2023-01-24T15:00:02","modified_gmt":"2023-01-24T15:00:02","slug":"canais-alternativos","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/canais-alternativos\/","title":{"rendered":"Experi\u00eancia de compra em canais alternativos &#8211;  TradeDrops #11"},"content":{"rendered":"<p><iframe title=\"Experi\u00eancia de compra em canais alternativos -  TradeDrops#11\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ziszqf6EK-U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>FOCO NO <em>SHOPPER<\/em><\/h2>\n<p>Seja no trade marketing, no marketing ou na \u00e1rea comercial, toda e qualquer estrat\u00e9gia ou a\u00e7\u00e3o deve ser tra\u00e7ada com base no<strong> comportamento do <em>shopper<\/em><\/strong>. Considerar suas prefer\u00eancias, necessidades e expectativas com rela\u00e7\u00e3o a determinados produtos e servi\u00e7os \u00e9 a f\u00f3rmula para o sucesso de qualquer empresa. Quando mais se conhece o seu p\u00fablico-alvo, maiores as chances de conseguir proporcionar uma <strong>experi\u00eancia positiva nos pontos de venda<\/strong>.<\/p>\n<h2>ESTUDE O SEU P\u00daBLICO<\/h2>\n<p>Entender o contexto e conhecer o seu consumidor s\u00e3o a\u00e7\u00f5es essenciais a serem consideradas antes mesmo de posicionar a sua marca no mercado.\u00a0 Antes de disponibilizar qualquer produto ou servi\u00e7o ao cliente, \u00e9 preciso avaliar dois pontos importantes: como chamar a aten\u00e7\u00e3o desse cliente, e como fideliz\u00e1-lo pelo maior tempo poss\u00edvel.<\/p>\n<h2>RESULTADOS NO PDV<\/h2>\n<p>Quando as opera\u00e7\u00f5es de venda ou trade marketing s\u00e3o planejadas com foco no consumidor, os resultados podem ser surpreendentes. Ou seja, quanto mais a marca conhecer o <em>shopper<\/em>, quanto mais detalhes tiver sobre seus comportamentos e necessidades, mais assertiva ser\u00e1 a entrega nos PDVs.<\/p>\n<p><span style=\"font-weight: 400;\">Para saber mais sobre a experi\u00eancia de compra em canais alternativos, assista ao v\u00eddeo completo deste TradeDrops #11. Aproveite para conferir tamb\u00e9m um <a href=\"https:\/\/club.involves.com\/blog\/trade-marketing-e-experiencia-de-compra\/\">post detalhado sobre o assunto<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como \u00e9 poss\u00edvel entregar uma boa experi\u00eancia de compra ao shopper nos pontos de venda? Descubra.<\/p>\n","protected":false},"author":4,"featured_media":12877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,422],"tags":[],"class_list":["post-12862","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tendencias-e-mercado","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experi\u00eancia de compra em canais alternativos - Involves Club<\/title>\n<meta name=\"description\" content=\"Curiosidade sobre como se desenrola a experi\u00eancia de compra em canais alternativos? 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