{"id":12865,"date":"2018-07-06T08:07:25","date_gmt":"2018-07-06T08:07:25","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=12865"},"modified":"2023-01-24T15:00:09","modified_gmt":"2023-01-24T15:00:09","slug":"trade-marketing-omnichannel","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/trade-marketing-omnichannel\/","title":{"rendered":"O trade marketing aplicado ao contexto omnichannel"},"content":{"rendered":"<p><iframe title=\"O trade marketing aplicado ao contexto omnichannel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0z__I5-I9Ns?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>com Camilo Santos, Magazine Luiza<\/h2>\n<p>Batemos um papo com o Coordenador de Comunica\u00e7\u00e3o e Marketing Marketplace do Magazine Luiza para saber quais s\u00e3o as principais diferen\u00e7as entre o trade marketing aplicado \u00e0 loja f\u00edsica e ao ambiente digital, os desafios mais comuns na execu\u00e7\u00e3o omnicanal e como \u00e9 poss\u00edvel integrar todas as frentes.<\/p>\n<h2>MULTICANAL E OMNICANAL N\u00c3O S\u00c3O SIN\u00d4NIMOS<\/h2>\n<p>S\u00e3o tr\u00eas as etapas relacionadas ao conceito das vendas f\u00edsicas e digitais: multicanal, cross-canal e omnicanal. Muitas empresas ainda confundem os termos, embora n\u00e3o sejam iguais, mas complementares. Voc\u00ea sabe a diferen\u00e7a entre eles?<\/p>\n<h2>O CASAMENTO DO F\u00cdSICO COM O DIGITAL<\/h2>\n<p>Uma marca omnichannel proporciona a mesma experi\u00eancia de compra ao cliente, independente do canal de venda. Mas como \u00e9 poss\u00edvel combinar o ponto de venda f\u00edsica com o ambiente online e fazer com que a conex\u00e3o entre os dois seja positiva tanto para a ind\u00fastria quanto para o consumidor? Camilo Santos revela que \u00e9 poss\u00edvel estreitar essa comunica\u00e7\u00e3o entre canais e transformar a forma como o varejo acontece.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra quais s\u00e3o as principais diferen\u00e7as entre o trade marketing aplicado \u00e0 loja f\u00edsica e ao ambiente digital e os desafios mais comuns na execu\u00e7\u00e3o omnicanal.<\/p>\n","protected":false},"author":4,"featured_media":12866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,422],"tags":[],"class_list":["post-12865","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tendencias-e-mercado","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O trade marketing aplicado ao contexto omnichannel - Involves Club<\/title>\n<meta name=\"description\" content=\"O trade marketing aplicado ao omnichannel deve levar em considera\u00e7\u00e3o detalhes diferentes do trade marketing na loja f\u00edsica. 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