{"id":13040,"date":"2018-07-25T15:16:23","date_gmt":"2018-07-25T15:16:23","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=13040"},"modified":"2023-01-24T14:58:50","modified_gmt":"2023-01-24T14:58:50","slug":"trade-drops-metricas-kpis","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/","title":{"rendered":"TradeDrops #12 &#8211; A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o"},"content":{"rendered":"<p><iframe title=\"O que s\u00e3o os KPIS -  TradeDrops#12\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0A_syxBUEfo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>VAMOS FALAR SOBRE M\u00c9TRICAS?<\/h2>\n<p><span style=\"font-weight: 400;\">Uma das formas de reconhecer o sucesso ou o insucesso das opera\u00e7\u00f5es de trade marketing \u00e9 analisar os KPIs, tamb\u00e9m conhecidos como indicadores de desempenho. Em outras palavras, verificar e adaptar os processos internos conforme necessidade, para otimizar os resultados no ponto de venda. <\/span><\/p>\n<h2>AN\u00c1LISES MAIS COMUNS DE KPIs<\/h2>\n<p><span style=\"font-weight: 400;\">Existe uma infinidade de categorias de KPIs e v\u00e1rias maneiras de fazer a mensura\u00e7\u00e3o desses indicadores. Algumas das mais utilizadas por equipes de trade marketing incluem a an\u00e1lise de dados relacionados a:\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">relat\u00f3rios de visitas,\u00a0<\/span><span style=\"font-weight: 400;\">\u00edndices de ruptura,<em>\u00a0<\/em><\/span><span style=\"font-weight: 400;\"><em>share<\/em> de g\u00f4ndola,\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0pre\u00e7o praticado e<\/span><span style=\"font-weight: 400;\">\u00a0mix de produtos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lembrando que os indicadores de desempenho variam de acordo com cada opera\u00e7\u00e3o, com as metas da empresa e o sortimento de produtos. Ou seja, n\u00e3o s\u00e3o os mesmos para todos e devem ser encarados conforme necessidades espec\u00edficas se apresentam.<\/span><\/p>\n<h2>N\u00c3O EXISTE UMA F\u00d3RMULA PRONTA<\/h2>\n<p>N\u00e3o, n\u00e3o existe uma equa\u00e7\u00e3o que se encaixe em todos os planejamentos de trade marketing. N\u00e3o tem receita de bolo que entregue os resultados a todas as empresas. Nesses casos, \u00e9 imprescind\u00edvel pensar isoladamente e considerar os objetivos e dificuldades de cada organiza\u00e7\u00e3o para saber quais s\u00e3o as m\u00e9tricas que melhor atendem ao perfil da marca, ao PDV considerado e ao momento atual do mercado.<\/p>\n<p><span style=\"font-weight: 400;\">Quer saber mais? Assista ao v\u00eddeo completo deste TradeDrops #12, clicando acima. Ademais, temos dois conte\u00fados que podem ajudar com a contextualiza\u00e7\u00e3o desse tema e servir de base para uma tomada de decis\u00e3o mais precisa: um <\/span><a href=\"https:\/\/club.involves.com\/materiais-educativos\/tradecast\/o-significado-informacao-para-o-trade\/\"><span style=\"font-weight: 400;\">TradeCast com Oleg\u00e1rio Ara\u00fajo<\/span><\/a><span style=\"font-weight: 400;\"> sobre o significado da an\u00e1lise de dados para o trade, e um <\/span><a href=\"https:\/\/club.involves.com\/blog\/metricas-trade-marketing\/\"><span style=\"font-weight: 400;\">post do blog<\/span><\/a><span style=\"font-weight: 400;\"> mais aprofundado sobre a import\u00e2ncia da mensura\u00e7\u00e3o de KPIs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra o que s\u00e3o KPIs e como os indicadores de desempenho podem garantir melhores resultados para a sua opera\u00e7\u00e3o de trade marketing.<\/p>\n","protected":false},"author":4,"featured_media":13122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,419],"tags":[],"class_list":["post-13040","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-performance-e-sell-out","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TradeDrops #12 - A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o - Involves Club<\/title>\n<meta name=\"description\" content=\"Descubra o que s\u00e3o KPIs e como os indicadores de desempenho podem garantir melhores resultados para a sua opera\u00e7\u00e3o de trade marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TradeDrops #12 - A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o - Involves Club\" \/>\n<meta property=\"og:description\" content=\"Descubra o que s\u00e3o KPIs e como os indicadores de desempenho podem garantir melhores resultados para a sua opera\u00e7\u00e3o de trade marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-25T15:16:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T14:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/12_O-que-sao-KPIs_header-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Involves Club\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Involves Club\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - Involves Club\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1\"},\"headline\":\"TradeDrops #12 &#8211; A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o\",\"datePublished\":\"2018-07-25T15:16:23+00:00\",\"dateModified\":\"2023-01-24T14:58:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/\"},\"wordCount\":322,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/12_O-que-sao-KPIs_header-blog.jpg\",\"articleSection\":[\"Estrat\u00e9gias de Trade Marketing\",\"Performance e Sell-out\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/\",\"url\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/\",\"name\":\"TradeDrops #12 - A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o - Involves Club\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/12_O-que-sao-KPIs_header-blog.jpg\",\"datePublished\":\"2018-07-25T15:16:23+00:00\",\"dateModified\":\"2023-01-24T14:58:50+00:00\",\"description\":\"Descubra o que s\u00e3o KPIs e como os indicadores de desempenho podem garantir melhores resultados para a sua opera\u00e7\u00e3o de trade marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#primaryimage\",\"url\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/12_O-que-sao-KPIs_header-blog.jpg\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/12_O-que-sao-KPIs_header-blog.jpg\",\"width\":779,\"height\":407,\"caption\":\"O que s\u00e3o KPIs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/club.involves.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TradeDrops #12 &#8211; A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#website\",\"url\":\"https:\/\/club.involves.com\/pt-br\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/club.involves.com\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\/\/club.involves.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1\",\"name\":\"Reda\u00e7\u00e3o - Involves Club\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080\",\"url\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080\",\"caption\":\"Reda\u00e7\u00e3o - Involves Club\"},\"sameAs\":[\"https:\/\/club.involves.com\"],\"url\":\"https:\/\/club.involves.com\/pt-br\/author\/redacaoclub\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TradeDrops #12 - A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o - Involves Club","description":"Descubra o que s\u00e3o KPIs e como os indicadores de desempenho podem garantir melhores resultados para a sua opera\u00e7\u00e3o de trade marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/","og_locale":"pt_BR","og_type":"article","og_title":"TradeDrops #12 - A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o - Involves Club","og_description":"Descubra o que s\u00e3o KPIs e como os indicadores de desempenho podem garantir melhores resultados para a sua opera\u00e7\u00e3o de trade marketing.","og_url":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/","og_site_name":"Involves Club","article_published_time":"2018-07-25T15:16:23+00:00","article_modified_time":"2023-01-24T14:58:50+00:00","og_image":[{"width":779,"height":407,"url":"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/12_O-que-sao-KPIs_header-blog.jpg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o - Involves Club","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Reda\u00e7\u00e3o - Involves Club","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/"},"author":{"name":"Reda\u00e7\u00e3o - Involves Club","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1"},"headline":"TradeDrops #12 &#8211; A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o","datePublished":"2018-07-25T15:16:23+00:00","dateModified":"2023-01-24T14:58:50+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/"},"wordCount":322,"commentCount":0,"publisher":{"@id":"https:\/\/club.involves.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/12_O-que-sao-KPIs_header-blog.jpg","articleSection":["Estrat\u00e9gias de Trade Marketing","Performance e Sell-out"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/","url":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/","name":"TradeDrops #12 - A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o - Involves Club","isPartOf":{"@id":"https:\/\/club.involves.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/12_O-que-sao-KPIs_header-blog.jpg","datePublished":"2018-07-25T15:16:23+00:00","dateModified":"2023-01-24T14:58:50+00:00","description":"Descubra o que s\u00e3o KPIs e como os indicadores de desempenho podem garantir melhores resultados para a sua opera\u00e7\u00e3o de trade marketing.","breadcrumb":{"@id":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#primaryimage","url":"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/12_O-que-sao-KPIs_header-blog.jpg","contentUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/07\/12_O-que-sao-KPIs_header-blog.jpg","width":779,"height":407,"caption":"O que s\u00e3o KPIs"},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/pt-br\/trade-drops-metricas-kpis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"TradeDrops #12 &#8211; A import\u00e2ncia dos KPIs na opera\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/pt-br\/#website","url":"https:\/\/club.involves.com\/pt-br\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/pt-br\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1","name":"Reda\u00e7\u00e3o - Involves Club","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080","url":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080","contentUrl":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080","caption":"Reda\u00e7\u00e3o - Involves Club"},"sameAs":["https:\/\/club.involves.com"],"url":"https:\/\/club.involves.com\/pt-br\/author\/redacaoclub\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/13040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/comments?post=13040"}],"version-history":[{"count":1,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/13040\/revisions"}],"predecessor-version":[{"id":20982,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/13040\/revisions\/20982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/media\/13122"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/media?parent=13040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/categories?post=13040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/tags?post=13040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}