{"id":13192,"date":"2018-08-15T09:00:07","date_gmt":"2018-08-15T09:00:07","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=13192"},"modified":"2023-01-24T14:57:56","modified_gmt":"2023-01-24T14:57:56","slug":"conceito-loja-perfeita","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/conceito-loja-perfeita\/","title":{"rendered":"TradeDrops #14 &#8211; O conceito de loja perfeita"},"content":{"rendered":"<p><iframe title=\"O que \u00e9  loja perfeita? - TradeDrops#14\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EHLbgARXPyM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>LOJA PERFEITA: O QUE \u00c9?<\/h2>\n<p>A tamb\u00e9m chamada <em>perfect store<\/em>\u00a0\u00e9 uma estrat\u00e9gia bastante conhecida no trade marketing e consiste em tornar a jornada de compra a melhor poss\u00edvel para o <em>shopper<\/em>. S\u00e3o a\u00e7\u00f5es que est\u00e3o diretamente relacionadas com as taxas de atra\u00e7\u00e3o e convers\u00e3o no ponto de venda.<\/p>\n<h2>AN\u00c1LISES FUNDAMENTAIS<\/h2>\n<p><span style=\"font-weight: 400;\">\u00c9 claro que conseguir desenvolver a loja perfeita depende de uma s\u00e9rie de fatores. A an\u00e1lise de KPIs e a considera\u00e7\u00e3o de alguns pilares fundamentais s\u00e3o a\u00e7\u00f5es que n\u00e3o podem faltar na opera\u00e7\u00e3o. S\u00e3o quatro os principais pontos a serem considerados para criar uma estrat\u00e9gia de a\u00e7\u00e3o voltada ao PDV: presen\u00e7a, pre\u00e7o, ponto extra e share de g\u00f4ndola. Mas vale lembrar que os indicadores variam de acordo com as metas de cada empresa.<\/span><\/p>\n<h2><em>PERFECT STORE<\/em> \u00c9 TRABALHO EM EQUIPE<\/h2>\n<p>Para que os resultados sejam positivos para todos os envolvidos no processo, \u00e9 imprescind\u00edvel que ind\u00fastria e varejo trabalhem como um time. Sem essa uni\u00e3o, o conceito de loja perfeita n\u00e3o se materializa.\u00a0Como em todo trabalho de\u00a0<a href=\"https:\/\/club.involves.com\/blog\/trade-marketing\/\">trade marketing<\/a>, para que haja cumplicidade na execu\u00e7\u00e3o, o foco deve sempre estar no\u00a0<i>shopper,<\/i>\u00a0o personagem principal de toda opera\u00e7\u00e3o.<\/p>\n<p>D\u00ea play no TradeDrops #14, acima, para saber mais sobre o assunto. Aproveite e acesse tamb\u00e9m o post <a href=\"https:\/\/club.involves.com\/blog\/perfect-store\/\"><em>Perfect Store<\/em>: conceitos e exemplos da loja perfeita<\/a> para aprofundar seu conhecimento sobre o tema.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loja perfeita \u00e9 uma estrat\u00e9gia de trade marketing que transforma o ponto de venda para entregar a melhor experi\u00eancia poss\u00edvel para o shopper. Saiba mais.<\/p>\n","protected":false},"author":4,"featured_media":13241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417],"tags":[],"class_list":["post-13192","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-execucao-no-pdv","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TradeDrops #14 - O conceito de loja perfeita - Involves Club<\/title>\n<meta name=\"description\" content=\"Loja perfeita \u00e9 uma estrat\u00e9gia de trade marketing que transforma o ponto de venda para entregar a melhor experi\u00eancia poss\u00edvel para o shopper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/conceito-loja-perfeita\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TradeDrops #14 - O conceito de loja perfeita - Involves Club\" \/>\n<meta property=\"og:description\" content=\"Loja perfeita \u00e9 uma estrat\u00e9gia de trade marketing que transforma o ponto de venda para entregar a melhor experi\u00eancia poss\u00edvel para o shopper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/pt-br\/conceito-loja-perfeita\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-15T09:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T14:57:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/wp-content\/uploads\/2018\/08\/14_O_que_e_loja_perfeita_1280x720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Involves Club\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Involves Club\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/conceito-loja-perfeita\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/conceito-loja-perfeita\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - Involves Club\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1\"},\"headline\":\"TradeDrops #14 &#8211; 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