{"id":13405,"date":"2018-09-10T10:17:45","date_gmt":"2018-09-10T10:17:45","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=13405"},"modified":"2023-01-24T14:53:32","modified_gmt":"2023-01-24T14:53:32","slug":"como-usar-o-branding-para-impulsionar-acoes-de-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/como-usar-o-branding-para-impulsionar-acoes-de-trade-marketing\/","title":{"rendered":"Como impulsionar a\u00e7\u00f5es atrav\u00e9s de branding"},"content":{"rendered":"<p><iframe title=\"Como usar o branding para impulsionar a\u00e7\u00f5es de trade marketing.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6AuB9Cr6IM0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>com Fl\u00e1via Simeoni, Bridgestone<\/h2>\n<p>A\u00e7\u00f5es de <em>branding<\/em> podem potencializar execu\u00e7\u00f5es no ponto de venda e colaborar com todo o trabalho de uma equipe de trade. Fl\u00e1via, Simeoni, gerente de trade marketing da Bridgestone, conversou com Guilherme Coan, founder e CSO da Involves, sobre essa rela\u00e7\u00e3o.<\/p>\n<p>Ela tamb\u00e9m foi palestrante do <a href=\"https:\/\/agilexperience.com.br\/?utm_source=clube-do-trade&amp;utm_medium=in-text&amp;utm_campaign=tradecast-48\">AEx 2018<\/a> (evento de trade marketing que, hoje, se chama Involves Experience) com o tema: A \u2018<em>branditiza\u00e7\u00e3o<\/em>\u2019 do <a href=\"https:\/\/club.involves.com\/blog\/trade-marketing\/\">trade marketing<\/a> e a influ\u00eancia do <em>branding<\/em> na execu\u00e7\u00e3o. Voc\u00ea sabe quais as diferen\u00e7as entre <em>branding<\/em> e trade e em que situa\u00e7\u00e3o esses dois conceitos conversam?<\/p>\n<h2>O PODER DE INFLU\u00caNCIA NA VENDA<\/h2>\n<p><span style=\"font-weight: 400;\">Fl\u00e1via explica que, antes de tudo, o objetivo \u00e9 agregar valor da marca e dos produtos usando todas as ferramentas poss\u00edveis que temos em m\u00e3o. Um conceito n\u00e3o anula o outro, mas devem trabalhar sempre em conjunto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTrabalhar a marca na cabe\u00e7a do influenciador (todos que est\u00e3o no meio da cadeia entre a ind\u00fastria e o <em>shopper<\/em>) \u00e9 um caminho muito eficaz, um esfor\u00e7o muito direcionado, consegue alinhar seu discurso de forma pr\u00e1tica e efetiva, investir menos e extrair mais. Oportunidade de ser mais eficiente\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assista \u00e0 transmiss\u00e3o completa acima e conhe\u00e7a a import\u00e2ncia de trabalhar o <a href=\"https:\/\/club.involves.com\/blog\/branding-trade-marketing\/\"><em>branding<\/em> <\/a>para o engajamento da equipe de campo e como impulsionar as vendas atrav\u00e9s desse trabalho!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fl\u00e1via Simeoni, gerente de marketing da Bridgestone, compartilha com o Clube do Trade como alinhar a rela\u00e7\u00e3o entre branding e trade marketing e como potencializar execu\u00e7\u00f5es em campo e, consequentemente, as vendas usando esses dois conceitos!<\/p>\n","protected":false},"author":4,"featured_media":13407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,422],"tags":[],"class_list":["post-13405","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tendencias-e-mercado","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como impulsionar a\u00e7\u00f5es atrav\u00e9s de branding - Involves Club<\/title>\n<meta name=\"description\" content=\"O posicionamento da marca e dos produtos \u00e9 fundamental para o sucesso. 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