{"id":13544,"date":"2018-09-27T18:52:54","date_gmt":"2018-09-27T18:52:54","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=13544"},"modified":"2023-01-24T14:50:51","modified_gmt":"2023-01-24T14:50:51","slug":"tradedrops-17-trade-marketing-para-servicos","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/tradedrops-17-trade-marketing-para-servicos\/","title":{"rendered":"TradeDrops #17 \u2013 Trade Marketing para Servi\u00e7os"},"content":{"rendered":"<p><iframe title=\"TradeDrops#17 - Trade marketing para servi\u00e7os\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AXAbgBoNAIE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>TRADE MARKETING PARA SERVI\u00c7OS: O QUE \u00c9?<\/h2>\n<p>Quando falamos em trade marketing, \u00e9 quase autom\u00e1tico pensarmos em produtos e pontos de venda. Fica at\u00e9 um pouco dif\u00edcil imaginar como \u00e9 um planejamento de trade voltado para servi\u00e7os, mas podemos afirmar que uma a\u00e7\u00e3o bem planejada pode transformar os resultados das empresas dedicadas ao segmento.<\/p>\n<p>A ideia do trade marketing para servi\u00e7os \u00e9 trabalhar n\u00e3o apenas estrat\u00e9gias de precifica\u00e7\u00e3o, an\u00e1lise da concorr\u00eancia e a\u00e7\u00f5es sazonais, como principalmente o atendimento ao cliente. \u00c9 entender o todo, avaliar dados e identificar comportamentos para conseguir entregar a melhor experi\u00eancia ao consumidor.<\/p>\n<h2>RESPONSABILIDADES DO TRADE NA PRESTA\u00c7\u00c3O DE SERVI\u00c7OS<\/h2>\n<p><span style=\"font-weight: 400;\">Postos de combust\u00edvel, ag\u00eancias de viagem e aplicativos de transporte individual de passageiros s\u00e3o apenas alguns exemplos de prestadores de servi\u00e7o e, apesar de atuarem em segmentos distintos, possuem algumas estrat\u00e9gias bem parecidas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algumas das principais responsabilidades de um analista de trade marketing voltado a servi\u00e7os incluem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A identifica\u00e7\u00e3o de oportunidades e tend\u00eancias de mercado;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A an\u00e1lise das a\u00e7\u00f5es dos concorrentes;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A administra\u00e7\u00e3o do calend\u00e1rio de opera\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">E o controle dos ROIs de planejamentos log\u00edsticos e estrat\u00e9gicos.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Em resumo, as a\u00e7\u00f5es de trade para empresas prestadoras de servi\u00e7os devem estar sempre focadas no consumidor e ter o objetivo principal de fidelizar o cliente.<\/span><\/p>\n<p>Assista ao TradeDrops #17 dando <em>play<\/em> no v\u00eddeo acima e aproveite para conferir <a href=\"https:\/\/club.involves.com\/blog\/trade-marketing-para-servicos\/\">este post<\/a>, que traz exemplos pr\u00e1ticos e outras informa\u00e7\u00f5es relacionadas ao tema. N\u00e3o esque\u00e7a de deixar seu coment\u00e1rio com sugest\u00f5es para as pr\u00f3ximas edi\u00e7\u00f5es, conto com voc\u00eas!<\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabe como funciona o trade marketing para servi\u00e7os? Confira as principais a\u00e7\u00f5es e estrat\u00e9gias em mais um TradeDrops do Clube!<\/p>\n","protected":false},"author":4,"featured_media":13545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421],"tags":[42],"class_list":["post-13544","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-trade-marketing","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TradeDrops #17 \u2013 Trade Marketing para Servi\u00e7os - Involves Club<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe como funciona o trade marketing para servi\u00e7os? 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