{"id":13640,"date":"2018-10-10T10:00:31","date_gmt":"2018-10-10T10:00:31","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=13640"},"modified":"2023-01-24T14:49:34","modified_gmt":"2023-01-24T14:49:34","slug":"tradedrops-19-como-definir-mix-de-produtos","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/tradedrops-19-como-definir-mix-de-produtos\/","title":{"rendered":"TradeDrops #19 \u2013 Como definir o Mix de Produtos"},"content":{"rendered":"<p><iframe title=\"Como definir o mix de produtos - TradeDrops #19\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OjBXNm72xhw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>MIX DE PRODUTOS: POR QUE \u00c9 IMPORTANTE?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Saber definir, dentre tantas op\u00e7\u00f5es e possibilidades, qual \u00e9 o mix de produtos que mais trar\u00e1 retornos positivos para a sua marca n\u00e3o \u00e9 tarefa f\u00e1cil. Por\u00e9m, \u00e9 uma a\u00e7\u00e3o indispens\u00e1vel em qualquer planejamento de trade marketing e faz parte de qualquer estrat\u00e9gia comercial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vale lembrar que existem v\u00e1rios termos relacionados que podem parecer um pouco confusos dependendo do contexto. Voc\u00ea sabe, por exemplo, qual \u00e9 a diferen\u00e7a entre mix, sortimento, linha e categoria de produtos? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Caso tenha ficado com uma pulga atr\u00e1s da orelha, antes de assistir ao TradeDrops #19, esclare\u00e7a as d\u00favidas conceituais <\/span><a href=\"https:\/\/club.involves.com\/blog\/mix-de-produtos\/\"><span style=\"font-weight: 400;\">neste post do Involves Club<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>ASPECTOS ESSENCIAIS AO DEFINIR O MIX<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">O sucesso da defini\u00e7\u00e3o de um mix de produtos que est\u00e1 de acordo com os objetivos da ind\u00fastria depende de uma s\u00e9rie de fatores. Vale lembrar que existem algumas perguntas obrigat\u00f3rias para este fim. Antes de chegar a qualquer conclus\u00e3o sobre o mix, \u00e9 preciso saber para quem vender, onde vender e quando vender.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Somente depois de um estudo detalhado de mercado, do c\u00e1lculo completo de riscos e investimentos e do reconhecimento das reais necessidades do seu consumidor \u00e9 poss\u00edvel come\u00e7ar a trabalhar na defini\u00e7\u00e3o de um mix de produtos vencedor.<\/span><\/p>\n<h2><strong>EXISTE F\u00d3RMULA M\u00c1GICA?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">N\u00e3o, n\u00e3o existe f\u00f3rmula m\u00e1gica. Por\u00e9m, existem alguns passos b\u00e1sicos que podem te ajudar a tomar decis\u00f5es mais inteligentes com rela\u00e7\u00e3o a isso. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A avalia\u00e7\u00e3o das a\u00e7\u00f5es da concorr\u00eancia, o planejamento da experi\u00eancia do cliente, a an\u00e1lise de dados para obter<em> insights<\/em> e a presen\u00e7a constante nos PDVs s\u00e3o alguns dos fatores mais importantes a serem considerados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para saber em mais detalhes como \u00e9 poss\u00edvel definir um mix de produtos mais assertivo para as suas opera\u00e7\u00f5es de trade marketing, d\u00ea<em> play<\/em> no v\u00eddeo acima. <\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">mix de produtos<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Que t\u00e1ticas voc\u00ea utiliza para definir o mix de produtos das opera\u00e7\u00f5es de trade marketing? O Clube traz alguns insights no TradeDrops #19. Assista!<\/p>\n","protected":false},"author":4,"featured_media":13641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417,419],"tags":[132],"class_list":["post-13640","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-execucao-no-pdv","category-performance-e-sell-out","tag-mix-de-produtos","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TradeDrops #19 \u2013 Como definir o Mix de Produtos - Involves Club<\/title>\n<meta name=\"description\" content=\"Que t\u00e1ticas voc\u00ea utiliza para definir o mix de produtos das opera\u00e7\u00f5es de trade marketing? O Clube traz alguns insights no TradeDrops #19. Assista!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/tradedrops-19-como-definir-mix-de-produtos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TradeDrops #19 \u2013 Como definir o Mix de Produtos - Involves Club\" \/>\n<meta property=\"og:description\" content=\"Que t\u00e1ticas voc\u00ea utiliza para definir o mix de produtos das opera\u00e7\u00f5es de trade marketing? O Clube traz alguns insights no TradeDrops #19. 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