{"id":13810,"date":"2018-10-19T13:00:35","date_gmt":"2018-10-19T13:00:35","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=13810"},"modified":"2023-01-25T17:14:47","modified_gmt":"2023-01-25T17:14:47","slug":"bi-no-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/bi-no-trade-marketing\/","title":{"rendered":"Benef\u00edcios do BI no trade marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A agilidade na tomada de decis\u00e3o \u00e9 fundamental no sucesso das opera\u00e7\u00f5es de trade marketing. Com <\/span><i><span style=\"font-weight: 400;\">Business Intelligence<\/span><\/i><span style=\"font-weight: 400;\"> o trabalho se torna muito mais preciso e efetivo. O uso do BI no trade marketing para transforma\u00e7\u00e3o de dados em indicadores efetivos foi o tema deste TradeCast.<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\" class=\"hs-cta-node hs-cta-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc.png\" alt=\"Assista ao webinar\" \/><\/a><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carlos Eduardo Grabois, <em>head<\/em> de promo\u00e7\u00f5es e <em>merchandising<\/em> da Santher, e Caio Pascoal, analista de BI da Involves, conversaram com o Pedro Galoppini, co-founder e CPO Involves sobre essa din\u00e2mica e mostraram como o BI vai muito al\u00e9m de ferramentas, mas gera oportunidade de novos neg\u00f3cios. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carlos, que tem mais de 20 anos de experi\u00eancia em trade marketing e vendas em empresas nacionais e multinacionais, contou como o BI transformou os resultados da Santher: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cGerou crescimento de 40% na nossa capacidade de execu\u00e7\u00e3o. Antes do BI eram seis pessoas para fazer (com planilhas do excel) e as informa\u00e7\u00f5es vinham s\u00f3 no m\u00eas seguinte \u00e0 opera\u00e7\u00e3o\u201d.<\/span><\/p>\n<h2><b>TRADE ORIENTADO A DADOS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Os relat\u00f3rios, que chegavam sempre 15 dias depois do fechamento do m\u00eas anterior, passaram a ser consultados online, no mesmo dia da opera\u00e7\u00e3o, possibilitando ajustes de tudo que estiver fora do padr\u00e3o com agilidade e efici\u00eancia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, quebrou silos na companhia, integrou as \u00e1reas e trouxe benef\u00edcios e suporte interno para estrat\u00e9gia de pre\u00e7o, mix, regi\u00e3o, canal e a visibilidade completa das vendas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Caio tamb\u00e9m falou sobre como e por onde come\u00e7ar um trabalho de BI, em qual n\u00edvel de profundidade entrar e como definir as prioridades. Assista a transmiss\u00e3o completa e confira em detalhes esse papo sobre BI e o futuro da <\/span><span style=\"font-weight: 400;\">intelig\u00eancia de mercado!<\/span>\u00a0<span id=\"hs-cta-wrapper-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\" class=\"hs-cta-node hs-cta-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\"><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><strong><span id=\"hs-cta-wrapper-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\" class=\"hs-cta-node hs-cta-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/ca41f7f7-f0cb-4e56-8b96-5c00b3e642fc.png\" alt=\"Assista ao webinar\" \/><\/a><\/span><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A agilidade na tomada de decis\u00e3o \u00e9 fundamental nas opera\u00e7\u00f5es de trade. A din\u00e2mica do mercado exige que a gest\u00e3o de dados coletados em campo seja precisa e inteligente. Com BI \u00e9 poss\u00edvel transformar dados em indicadores efetivos.<\/p>\n","protected":false},"author":4,"featured_media":14657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,420],"tags":[],"class_list":["post-13810","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tecnologia-e-inteligencia-de-dados","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benef\u00edcios do BI no trade marketing - Involves Club<\/title>\n<meta name=\"description\" content=\"Carlos Grabois, da Santher, e Caio Pascoal, analista de BI da Involves, mostram como o BI no trade marketing gera resultados e estimula novos neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/bi-no-trade-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benef\u00edcios do BI no trade marketing - 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