{"id":14264,"date":"2018-12-11T11:00:16","date_gmt":"2018-12-11T11:00:16","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=14264"},"modified":"2023-01-25T17:13:28","modified_gmt":"2023-01-25T17:13:28","slug":"glossario-do-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/glossario-do-trade-marketing\/","title":{"rendered":"O gloss\u00e1rio completo do trade marketing"},"content":{"rendered":"<p>O universo do trade \u00e9 incr\u00edvel! Em pouco mais de 20 anos de aplica\u00e7\u00e3o no Brasil, h\u00e1 muitos termos que s\u00e3o usados frequentemente por quem atua na \u00e1rea. Por isso criamos o gloss\u00e1rio do trade marketing!<\/p>\n<p>Nosso objetivo \u00e9 fomentar o conhecimento t\u00e9cnico da \u00e1rea e auxiliar o trabalho de quem trabalha em todos n\u00edveis e processos da cadeia do <a href=\"https:\/\/club.involves.com\/blog\/trade-marketing\/\">trade<\/a>.\u00a0 Se voc\u00ea j\u00e1 sabe o que \u00e9 e quais s\u00e3o as diferen\u00e7as entre <strong>Fefo<\/strong> e <strong>Fifo<\/strong>, poder\u00e1 relembrar o significado de v\u00e1rios outros termos e conferir exemplos pr\u00e1ticos de como esses conceitos s\u00e3o aplicados na pr\u00e1tica.<\/p>\n<p>Se voc\u00ea n\u00e3o sabe o que significam essa palavras, ou\u00a0j\u00e1 esteve em uma reuni\u00e3o ou palestra e ficou surpreso com alguma express\u00e3o e teve dificuldade para compreender o que estava sendo proposto, este eBook vai te ajudar a n\u00e3o passar mais por isso.<\/p>\n<p>Se a sua experi\u00eancia for com <a href=\"https:\/\/club.involves.com\/materiais-educativos\/ebook\/gestao-equipes-de-trade\/\">gest\u00e3o<\/a>, o gloss\u00e1rio te ajudar\u00e1 a empoderar sua equipe de conhecimento! Voc\u00ea conseguir\u00e1 esclarecer conceitos que ajudar\u00e3o na din\u00e2mica das opera\u00e7\u00f5es do dia a dia. Proporcionar\u00e1 mais autonomia e influ\u00eancia aos profissionais.<\/p>\n<p>Entender como o mercado se comunica \u00e9 fundamental para agir e negociar com seguran\u00e7a e autoridade.<\/p>\n<p>Conhe\u00e7a o trade de forma mais t\u00e9cnica e profunda!<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-9a7422a5-8828-4cfc-a4ff-15a1d324f4f7\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9a7422a5-8828-4cfc-a4ff-15a1d324f4f7\" class=\"hs-cta-node hs-cta-9a7422a5-8828-4cfc-a4ff-15a1d324f4f7\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/9a7422a5-8828-4cfc-a4ff-15a1d324f4f7\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-9a7422a5-8828-4cfc-a4ff-15a1d324f4f7\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/9a7422a5-8828-4cfc-a4ff-15a1d324f4f7.png\" alt=\"Fa\u00e7a o download do e-Book\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">ebook<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">gloss\u00e1rio<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Trade Marketing<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a termos t\u00e9cnicos espec\u00edficos do trade marketing e ganhe autoridade para gerar influ\u00eancia. O gloss\u00e1rio do trade marketing traz conceitos e dicas pr\u00e1ticas de como aplic\u00e1-los em todas as opera\u00e7\u00f5es. <\/p>\n","protected":false},"author":4,"featured_media":18919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421],"tags":[312,313,42],"class_list":["post-14264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-ebook","tag-glossario","tag-trade-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O gloss\u00e1rio completo do trade marketing - Involves Club<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o conceito e a aplica\u00e7\u00e3o dos termos usados no mercado com o gloss\u00e1rio do trade marketing. 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