{"id":1589,"date":"2017-01-03T13:40:42","date_gmt":"2017-01-03T13:40:42","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=1589"},"modified":"2023-01-24T19:46:30","modified_gmt":"2023-01-24T19:46:30","slug":"desafios-do-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/desafios-do-trade-marketing\/","title":{"rendered":"O que o mercado pode dizer sobre os desafios do trade marketing"},"content":{"rendered":"<p style=\"font-size: 15px;\"><span class=\"italic_text\">Como obter os melhores resultados em busca da execu\u00e7\u00e3o perfeita sob o ponto de vista e necessidades de diferentes players.<\/span><span class=\"italic_text\"><\/span><\/p>\n<p style=\"font-size: 15px;\">Voc\u00ea j\u00e1 se sentiu em um labirinto, como se o <a class=\"\" href=\"https:\/\/club.involves.com\/blog\/trade-marketing\/\">trade marketing<\/a> exigisse de voc\u00ea uma solu\u00e7\u00e3o diferente a cada dia? Talvez seja uma sensa\u00e7\u00e3o comum, natural de uma \u00e1rea que exija tantos resultados com uma diversidade de players e de p\u00fablicos com os quais se deve lidar.<\/p>\n<p style=\"font-size: 15px;\">Durante o Agile Experience 2016, <a class=\"\" href=\"https:\/\/www.agilexperience.com.br\/?__hstc=129767123.7d672e009d008751b7a8e59ec56bdfab.1563271276421.1580219626168.1580226721001.175&amp;__hssc=129767123.38.1580226721001&amp;__hsfp=971543449\" target=\"_blank\" rel=\"noopener noreferrer\">maior evento de trade marketing<\/a> da Am\u00e9rica Latina, que em 2020 passou a se chamar <strong>In<\/strong><strong>volves Experience<\/strong>, aproveitamos a oportunidade para conversar com v\u00e1rios profissionais da \u00e1rea a fim de descobrir as principais inquieta\u00e7\u00f5es do mercado.<\/p>\n<p style=\"font-size: 15px;\">Foram dois dias de palestras e <em>networking <\/em>que reuniram empresas de diferentes perfis e proporcionaram uma troca de ideias inigual\u00e1vel.<\/p>\n<p style=\"font-size: 15px;\">Alguns depoimentos tocaram em detalhes cruciais para a evolu\u00e7\u00e3o do trade. Fizemos essa sele\u00e7\u00e3o a fim de compartilhar com nossos leitores opini\u00f5es que, muitas vezes, s\u00e3o de comum acordo. Vale a reflex\u00e3o!<\/p>\n<p style=\"font-size: 15px;\">S\u00e3o diferentes perspectivas sobre uma pr\u00e1tica que pede cuidados e planejamento desde a idealiza\u00e7\u00e3o.<\/p>\n<h2 class=\"\" style=\"margin-top: 50px !important; color: rgb(10, 45, 63);\">AFINAL, QUAIS S\u00c3O OS DESAFIOS DO TRADE MARKETING?<\/h2>\n<p>O primeiro a opinar \u00e9 o gerente de trade marketing da Vulcabras Azaleia, Gustavo Palma. Ele faz a gest\u00e3o da opera\u00e7\u00e3o da Olympikus e j\u00e1 foi personagem de uma publica\u00e7\u00e3o que repercutiu super bem aqui no blog com uma <a class=\"\" href=\"https:\/\/club.involves.com\/blog\/trade-marketing-impulsionou-resultados-carreira\/\" target=\"_blank\" rel=\"noopener noreferrer\">hist\u00f3ria de sucesso na carreira<\/a>.<\/p>\n<p>A opera\u00e7\u00e3o foi um case de reposicionamento da marca. Desde o logo at\u00e9 a exposi\u00e7\u00e3o dos produtos na vitrine, tudo foi repensado para que a Olympikus estivesse entre os l\u00edderes de vendas da categoria.<\/p>\n<p style=\"font-size: 15px; margin-bottom: 0px !important;\">Ainda assim, sempre h\u00e1 o que melhorar. Confira o v\u00eddeo abaixo para descobrir qual \u00e9 o principal desafio do trade na vis\u00e3o do Gustavo.<\/p>\n<h2 class=\"\" style=\"color: rgb(10, 45, 63); margin-top: 50px !important;\">COMO EST\u00c1 O SEU INVESTIMENTO?<\/h2>\n<p style=\"font-size: 15px;\">Para o Senior Customer Marketing Group Manager da L\u2019Or\u00e9al, Raphael Hanoh, \u00e9 preciso mais do que caprichar no <span class=\"italic_text\">budget <\/span>do trade marketing. \u00c9 a partir da comprova\u00e7\u00e3o da efetividade da \u00e1rea que o investimento ser\u00e1 garantido:<\/p>\n<h2 class=\"\" style=\"margin-top: 50px !important; color: rgb(10, 45, 63);\">GEST\u00c3O DE ROTINA<\/h2>\n<p style=\"font-size: 15px;\">Para a Coordenadora Geral de Marketing, Comunica\u00e7\u00e3o, P&amp;D e Mem\u00f3ria na Cocamar, Cristiane Kondo, o foco na equipe \u00e9 fundamental. A empresa trabalha com a gest\u00e3o da rotina como forma de driblar as dificuldades da instabilidade na contrata\u00e7\u00e3o de pessoas.<\/p>\n<h2 class=\"\" style=\"margin-top: 50px !important; color: rgb(10, 45, 63);\">EDUCA\u00c7\u00c3O DO MERCADO<\/h2>\n<p>A General Manager da Marco Marketing Consultant e presidente do Comit\u00ea de Trade Marketing da AMPRO, Ana Paula de Andrade, fez um resumo que deixou clara a necessidade de dedicar aten\u00e7\u00e3o \u00e0 ponta da opera\u00e7\u00e3o.<\/p>\n<p style=\"font-size: 15px;\">De nada adianta pensarmos em todos os pontos do planejamento do trade sem a garantia de que a informa\u00e7\u00e3o coletada em campo ser\u00e1 analisada de forma inteligente e transformada em conhecimento.<\/p>\n<p style=\"font-size: 15px;\">Esta \u00e9 a opini\u00e3o de uma profissional que representa as ag\u00eancias de Live Marketing no mercado:<\/p>\n<p style=\"font-size: 15px;\">A oportunidade de presenciar essa troca de experi\u00eancias foi enriquecedora. Com tantos desafios e mudan\u00e7as constantes, s\u00f3 h\u00e1 uma certeza: o conhecimento ser\u00e1 sempre indispens\u00e1vel para quem quiser estar \u00e0 frente!<\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ag\u00eancia<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Distribuidor<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ind\u00fastria<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Servi\u00e7os<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Varejo<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Como obter os melhores resultados em busca da execu\u00e7\u00e3o perfeita sob o ponto de vista e necessidades de diferentes players. Voc\u00ea j\u00e1 se sentiu em um labirinto, como se o [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,422],"tags":[36,37,38,39,40],"class_list":["post-1589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-tendencias-e-mercado","tag-agencia","tag-distribuidor","tag-industria","tag-servicos","tag-varejo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os Principais Desafios do Trade Marketing | Clube do Trade<\/title>\n<meta name=\"description\" content=\"O que \u00e9 preciso para alcan\u00e7ar a execu\u00e7\u00e3o perfeita? 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