{"id":16008,"date":"2019-05-08T10:44:12","date_gmt":"2019-05-08T10:44:12","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=16008"},"modified":"2023-01-25T17:13:09","modified_gmt":"2023-01-25T17:13:09","slug":"pilares-de-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/","title":{"rendered":"TradeDrops #22 &#8211; Quais s\u00e3o os 4 principais pilares de trade marketing?"},"content":{"rendered":"<p><iframe title=\"Pilares do Trade Marketing - Trade Drops #22\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mBOF3NaGi4o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Qual voc\u00ea diria que \u00e9 o principal gatilho para atrair o <\/span><i><span style=\"font-weight: 400;\">shopper<\/span><\/i><span style=\"font-weight: 400;\">? Sabemos que n\u00e3o existe uma f\u00f3rmula m\u00e1gica. Os <\/span><b>pilares de trade marketing<\/b><span style=\"font-weight: 400;\"> que voc\u00ea tem por base nas suas opera\u00e7\u00f5es dependem de uma variedade de fatores &#8211; em especial, da estrat\u00e9gia que voc\u00ea tem planejada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No entanto, existem alguns aspectos b\u00e1sicos que fazem parte da maioria dos planejamentos da \u00e1rea.<\/span><\/p>\n<h2><b>S\u00e3o 4 os principais pilares de trade marketing:<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre\u00e7o<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Presen\u00e7a<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ponto extra<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Share<\/span><\/i><span style=\"font-weight: 400;\"> de g\u00f4ndola<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Voc\u00ea sabe a import\u00e2ncia de acompanhar cada um desses pilares para que as a\u00e7\u00f5es no ponto de venda gerem resultados positivos?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desta vez, resolvi mudar um pouquinho a din\u00e2mica do conte\u00fado e chamei a consultora de sucesso do cliente da Involves, Camila Santi, para falar mais sobre pre\u00e7o, presen\u00e7a, ponto extra e <\/span><i><span style=\"font-weight: 400;\">share<\/span><\/i><span style=\"font-weight: 400;\"> de g\u00f4ndola para voc\u00eas!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00ea <\/span><i><span style=\"font-weight: 400;\">play<\/span><\/i><span style=\"font-weight: 400;\"> no v\u00eddeo acima para assistir \u00e0s dicas da convidada especial do TradeDrops #22. E, se quiser saber mais sobre este assunto, o post <\/span><a href=\"https:\/\/club.involves.com\/blog\/gestao-de-pdv\/\"><span style=\"font-weight: 400;\">Pilares essenciais para a gest\u00e3o de PDV<\/span><\/a><span style=\"font-weight: 400;\"> pode te ajudar nessa miss\u00e3o!<\/span><\/p>\n<p>Esse v\u00eddeo foi produzido pelo nosso time do Clube do Trade, que agora \u00e9 <a href=\"https:\/\/club.involves.com\/sobre\/\"><strong>Involves Club<\/strong><\/a>. Voc\u00ea vai perceber que estamos mudando nossa carinha aos poucos, mas a qualidade que sempre tivemos est\u00e1 mantida, ali\u00e1s, ficar\u00e1 ainda melhor!<\/p>\n<p><span style=\"font-weight: 400;\">Ah, e lembre-se que nosso canal de comunica\u00e7\u00e3o est\u00e1 aberto sempre que voc\u00ea tiver sugest\u00f5es sobre temas ou d\u00favidas relacionadas a trade marketing. Conta com a gente, t\u00e1?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nos vemos no pr\u00f3ximo TradeDrops. At\u00e9 l\u00e1!<\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">camila santi<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">involves<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">pilares de trade marketing<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">ponto extra<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">pre\u00e7o<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">presen\u00e7a<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">share de g\u00f4ndola<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">trade drops<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Qual voc\u00ea diria que \u00e9 o principal gatilho para atrair o shopper? Sabemos que n\u00e3o existe uma f\u00f3rmula m\u00e1gica. Os pilares de trade marketing que voc\u00ea tem por base nas [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421],"tags":[331,290,332,333,216,252,276,334],"class_list":["post-16008","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-camila-santi","tag-involves","tag-pilares-de-trade-marketing","tag-ponto-extra","tag-preco","tag-presenca","tag-share-de-gondola","tag-trade-drops","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os principais pilares de trade marketing - Involves Club<\/title>\n<meta name=\"description\" content=\"Quer saber quais s\u00e3o os 4 pilares de trade marketing? Clique e veja qual a diferen\u00e7a pre\u00e7o, presen\u00e7a, ponto extra e share de g\u00f4ndola fazem na opera\u00e7\u00e3o!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os principais pilares de trade marketing - Involves Club\" \/>\n<meta property=\"og:description\" content=\"Quer saber quais s\u00e3o os 4 pilares de trade marketing? Clique e veja qual a diferen\u00e7a pre\u00e7o, presen\u00e7a, ponto extra e share de g\u00f4ndola fazem na opera\u00e7\u00e3o!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-08T10:44:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-25T17:13:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/wp-content\/uploads\/2019\/05\/pilares-de-trade-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Involves Club\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Involves Club\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - Involves Club\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1\"},\"headline\":\"TradeDrops #22 &#8211; Quais s\u00e3o os 4 principais pilares de trade marketing?\",\"datePublished\":\"2019-05-08T10:44:12+00:00\",\"dateModified\":\"2023-01-25T17:13:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/\"},\"wordCount\":286,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2019\/05\/pilares-de-trade-marketing.jpg\",\"keywords\":[\"camila santi\",\"involves\",\"pilares de trade marketing\",\"ponto extra\",\"pre\u00e7o\",\"presen\u00e7a\",\"share de g\u00f4ndola\",\"trade drops\"],\"articleSection\":[\"Estrat\u00e9gias de Trade Marketing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/\",\"url\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/\",\"name\":\"Os principais pilares de trade marketing - Involves Club\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2019\/05\/pilares-de-trade-marketing.jpg\",\"datePublished\":\"2019-05-08T10:44:12+00:00\",\"dateModified\":\"2023-01-25T17:13:09+00:00\",\"description\":\"Quer saber quais s\u00e3o os 4 pilares de trade marketing? Clique e veja qual a diferen\u00e7a pre\u00e7o, presen\u00e7a, ponto extra e share de g\u00f4ndola fazem na opera\u00e7\u00e3o!\",\"breadcrumb\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#primaryimage\",\"url\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2019\/05\/pilares-de-trade-marketing.jpg\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2019\/05\/pilares-de-trade-marketing.jpg\",\"width\":779,\"height\":407,\"caption\":\"pilares-de-trade-marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/club.involves.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TradeDrops #22 &#8211; Quais s\u00e3o os 4 principais pilares de trade marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#website\",\"url\":\"https:\/\/club.involves.com\/pt-br\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/club.involves.com\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\/\/club.involves.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1\",\"name\":\"Reda\u00e7\u00e3o - Involves Club\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080\",\"url\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080\",\"caption\":\"Reda\u00e7\u00e3o - Involves Club\"},\"sameAs\":[\"https:\/\/club.involves.com\"],\"url\":\"https:\/\/club.involves.com\/pt-br\/author\/redacaoclub\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Os principais pilares de trade marketing - Involves Club","description":"Quer saber quais s\u00e3o os 4 pilares de trade marketing? Clique e veja qual a diferen\u00e7a pre\u00e7o, presen\u00e7a, ponto extra e share de g\u00f4ndola fazem na opera\u00e7\u00e3o!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/","og_locale":"pt_BR","og_type":"article","og_title":"Os principais pilares de trade marketing - Involves Club","og_description":"Quer saber quais s\u00e3o os 4 pilares de trade marketing? Clique e veja qual a diferen\u00e7a pre\u00e7o, presen\u00e7a, ponto extra e share de g\u00f4ndola fazem na opera\u00e7\u00e3o!","og_url":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/","og_site_name":"Involves Club","article_published_time":"2019-05-08T10:44:12+00:00","article_modified_time":"2023-01-25T17:13:09+00:00","og_image":[{"width":779,"height":407,"url":"https:\/\/club.involves.com\/wp-content\/uploads\/2019\/05\/pilares-de-trade-marketing.jpg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o - Involves Club","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Reda\u00e7\u00e3o - Involves Club","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/"},"author":{"name":"Reda\u00e7\u00e3o - Involves Club","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1"},"headline":"TradeDrops #22 &#8211; Quais s\u00e3o os 4 principais pilares de trade marketing?","datePublished":"2019-05-08T10:44:12+00:00","dateModified":"2023-01-25T17:13:09+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/"},"wordCount":286,"commentCount":0,"publisher":{"@id":"https:\/\/club.involves.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2019\/05\/pilares-de-trade-marketing.jpg","keywords":["camila santi","involves","pilares de trade marketing","ponto extra","pre\u00e7o","presen\u00e7a","share de g\u00f4ndola","trade drops"],"articleSection":["Estrat\u00e9gias de Trade Marketing"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/","url":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/","name":"Os principais pilares de trade marketing - Involves Club","isPartOf":{"@id":"https:\/\/club.involves.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2019\/05\/pilares-de-trade-marketing.jpg","datePublished":"2019-05-08T10:44:12+00:00","dateModified":"2023-01-25T17:13:09+00:00","description":"Quer saber quais s\u00e3o os 4 pilares de trade marketing? Clique e veja qual a diferen\u00e7a pre\u00e7o, presen\u00e7a, ponto extra e share de g\u00f4ndola fazem na opera\u00e7\u00e3o!","breadcrumb":{"@id":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#primaryimage","url":"https:\/\/club.involves.com\/wp-content\/uploads\/2019\/05\/pilares-de-trade-marketing.jpg","contentUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2019\/05\/pilares-de-trade-marketing.jpg","width":779,"height":407,"caption":"pilares-de-trade-marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/pt-br\/pilares-de-trade-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"TradeDrops #22 &#8211; Quais s\u00e3o os 4 principais pilares de trade marketing?"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/pt-br\/#website","url":"https:\/\/club.involves.com\/pt-br\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/pt-br\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1","name":"Reda\u00e7\u00e3o - Involves Club","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080","url":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080","contentUrl":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1776091080","caption":"Reda\u00e7\u00e3o - Involves Club"},"sameAs":["https:\/\/club.involves.com"],"url":"https:\/\/club.involves.com\/pt-br\/author\/redacaoclub\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/16008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/comments?post=16008"}],"version-history":[{"count":1,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/16008\/revisions"}],"predecessor-version":[{"id":20972,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/16008\/revisions\/20972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/media\/16009"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/media?parent=16008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/categories?post=16008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/tags?post=16008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}