{"id":16069,"date":"2022-04-05T11:00:18","date_gmt":"2022-04-05T11:00:18","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=16069"},"modified":"2026-03-10T13:50:48","modified_gmt":"2026-03-10T13:50:48","slug":"ponto-extra-no-pdv-infografico","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/ponto-extra-no-pdv-infografico\/","title":{"rendered":"[Infogr\u00e1fico] Ponto extra no PDV"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">PDV. Apelido para ponto de venda. O local que buscamos quando estamos em uma miss\u00e3o de compra. As lojas que visitamos,<\/span><span style=\"font-weight: 400;\"> online<\/span><span style=\"font-weight: 400;\"> ou <\/span><span style=\"font-weight: 400;\">offline<\/span><span style=\"font-weight: 400;\">, e que podem ser dos mais variados segmentos. Para quem trabalha com <\/span><a href=\"http:\/\/club.involves.com\/trade-marketing\/\"><span style=\"font-weight: 400;\">trade marketing<\/span><\/a><span style=\"font-weight: 400;\">, s\u00e3o os lugares onde a m\u00e1gica acontece. Onde a teoria se transforma em pr\u00e1tica, onde todo o planejamento se materializa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O interessante \u00e9 que os PDVs oferecem muitas possibilidades para os times de estrat\u00e9gia e execu\u00e7\u00e3o. Os pontos extras, por exemplo, podem ser um diferencial incr\u00edvel se trabalhados com intelig\u00eancia. Por isso, neste infogr\u00e1fico voc\u00ea ir\u00e1 descobrir tudo sobre ponto extra no PDV, o que \u00e9 e qual a sua import\u00e2ncia para o trade marketing.\u00a0<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5\" class=\"hs-cta-node hs-cta-3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5.png\" alt=\"Fa\u00e7a o download do infogr\u00e1fico\" \/><\/a><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">O que voc\u00ea vai ver neste material:\u00a0<\/span><\/p>\n<ul>\n<li><b>Check-stand<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c9 o nome que se d\u00e1 aos pontos extras nos caixas, ou <\/span><span style=\"font-weight: 400;\">check-outs<\/span><span style=\"font-weight: 400;\">. Espa\u00e7os tamb\u00e9m conhecidos como frentes de caixa, normalmente pequenos, aproveitados para a exposi\u00e7\u00e3o de itens como gomas de mascar, chocolates, revistas e <\/span><span style=\"font-weight: 400;\">souvenirs<\/span><span style=\"font-weight: 400;\">. Carregam como prop\u00f3sito a <\/span><b>compra por impulso<\/b><span style=\"font-weight: 400;\">, com decis\u00e3o tomada no \u00faltimo instante.<\/span><\/p>\n<ul>\n<li><b>Fita cross ou clip strip<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Material de <\/span><a href=\"http:\/\/club.involves.com\/tipos-de-merchandising\/\"><span style=\"font-weight: 400;\">merchandising<\/span><\/a><span style=\"font-weight: 400;\"> que, em geral, \u00e9 <\/span><b>pendurado verticalmente na g\u00f4ndola<\/b><span style=\"font-weight: 400;\">, usado para destacar produtos que t\u00eam rela\u00e7\u00e3o com a categoria exposta no ponto natural. \u00a0<\/span><\/p>\n<ul>\n<li><b>Ilha promocional<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Balc\u00f5es ou empilhamento de produtos que permitem o acesso do <\/span><a href=\"http:\/\/club.involves.com\/shopper-marketing\/\"><span style=\"font-weight: 400;\">shopper<\/span><\/a><span style=\"font-weight: 400;\"> por todos os lados. Na maioria das vezes, s\u00e3o pontos extras utilizados para <\/span><b>comunicar promo\u00e7\u00f5es imperd\u00edveis <\/b><span style=\"font-weight: 400;\">de forma nada discreta.<\/span><\/p>\n<ul>\n<li><b>Ponta de g\u00f4ndola<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ponto extra na <\/span><b>extremidade das g\u00f4ndolas<\/b><span style=\"font-weight: 400;\">, bastante utilizado para aumentar o giro de um produto, promover a\u00e7\u00f5es de <\/span><a href=\"http:\/\/club.involves.com\/cross-merchandising\/\"><span style=\"font-weight: 400;\">cross merchandising<\/span><\/a><span style=\"font-weight: 400;\"> ou comunicar uma oferta. As <\/span><b>laterais <\/b><span style=\"font-weight: 400;\">direita e esquerda s\u00e3o chamadas de orelhas de g\u00f4ndola.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Fa\u00e7a o download do material<\/strong> para descobrir mais sobre estes pontos extras em tr\u00eas PDVs distintos &#8211; supermercados, farm\u00e1cias e lojas de conveni\u00eancia:<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5\" class=\"hs-cta-node hs-cta-3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/3a11ffef-50f2-4a8c-8e72-2a3cbb873fa5.png\" alt=\"Fa\u00e7a o download do infogr\u00e1fico\" \/><\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 o ponto extra e qual sua import\u00e2ncia? Baixe o infogr\u00e1fico e saiba tudo sobre o assunto!<\/p>\n","protected":false},"author":4,"featured_media":16087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417],"tags":[],"class_list":["post-16069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-execucao-no-pdv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Infogr\u00e1fico] O que \u00e9 o ponto extra no PDV? - Involves Club<\/title>\n<meta name=\"description\" content=\"O que \u00e9 o ponto extra e qual sua import\u00e2ncia? 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