{"id":16563,"date":"2019-11-06T14:34:37","date_gmt":"2019-11-06T14:34:37","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=16563"},"modified":"2023-01-24T14:25:25","modified_gmt":"2023-01-24T14:25:25","slug":"brian-harris","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/brian-harris\/","title":{"rendered":"Entrevista: Brian Harris e o GC como estrat\u00e9gia de neg\u00f3cio"},"content":{"rendered":"<p>H\u00e1 30 anos as atividades relacionadas \u00e0 ind\u00fastria e varejo come\u00e7ava a ganhar defini\u00e7\u00f5es mais espec\u00edficas. Ao mesmo tempo surgiam os primeiros estudos. Entre eles, o conceito de gerenciamento por categorias com <strong>Brian Harris<\/strong>, propositor da ideia, conhecido hoje como o pai do GC.<\/p>\n<p>N\u00f3s, da Involves, tivemos o privil\u00e9gio de trazer Harris para o Brasil, para o <a href=\"https:\/\/involves.com\/experience\/\">maior evento de trade marketing da Am\u00e9rica Latina<\/a>, e aproveitamos esse momento especial para gravar uma entrevista exclusiva para o Involves Club.<\/p>\n<p>O <strong>comportamento de compra<\/strong> mudou nas \u00faltimas tr\u00eas d\u00e9cadas e um dos principais desafios \u00e9 acompanhar essas mudan\u00e7as. Avaliando esse per\u00edodo, entre os assuntos que o pai do GC conversou com a gente &#8211; e voc\u00ea poder\u00e1 assistir &#8211; est\u00e3o:<\/p>\n<ul>\n<li>O GC e a realidade de compra atual<\/li>\n<li>Dicas sobre como iniciar o processo de gerenciamento por categorias<\/li>\n<li>Como maximizar os resultados de <em>sell-out<\/em> com GC<\/li>\n<li>Intera\u00e7\u00f5es e compartilhamento entre ind\u00fastria e varejo<\/li>\n<\/ul>\n<p>Para Brian Harris, a proposta central do conceito continua sendo <strong>gerenciar categorias como unidades estrat\u00e9gicas de neg\u00f3cio<\/strong>, mas, hoje, de forma mais hol\u00edstica. Segue como um elemento integral de toda a jornada do <em>shopper<\/em>, independente do canal.<\/p>\n<p>E voc\u00ea, como pensa sortimento e as categorias? Aperte o play pra conferir o que pensa o pai do GC e atualizar seus conhecimentos com ritmo dos modelos de compra atuais!<\/p><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">brian harris<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">gereciamento por categorias<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>H\u00e1 30 anos as atividades relacionadas \u00e0 ind\u00fastria e varejo come\u00e7ava a ganhar defini\u00e7\u00f5es mais espec\u00edficas. Ao mesmo tempo surgiam os primeiros estudos. Entre eles, o conceito de gerenciamento por [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417,422],"tags":[174,175],"class_list":["post-16563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-execucao-no-pdv","category-tendencias-e-mercado","tag-brian-harris","tag-gereciamento-por-categorias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrevista: Brian Harris e o GC como estrat\u00e9gia de neg\u00f3cio - Involves Club<\/title>\n<meta name=\"description\" content=\"Em entrevista em v\u00eddeo exclusiva para o Involves Club Brian Harris fala sobre o conceito de gerenciamento por categorias no contexto atual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/brian-harris\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista: Brian Harris e o GC como estrat\u00e9gia de neg\u00f3cio - 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