{"id":17588,"date":"2020-03-04T16:35:26","date_gmt":"2020-03-04T16:35:26","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=17588"},"modified":"2023-01-25T17:12:48","modified_gmt":"2023-01-25T17:12:48","slug":"ebook-loja-perfeita","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/ebook-loja-perfeita\/","title":{"rendered":"[ebook] Loja Perfeita: miss\u00e3o do trade marketing"},"content":{"rendered":"<p>Loja Perfeita \u00e9 um conceito presente em estruturas de neg\u00f3cio com uma vis\u00e3o estrat\u00e9gica. \u00c9 praticamente uma miss\u00e3o para o time de trade marketing, um trabalho que envolve toda a empresa, desde o time de campo at\u00e9 o <em>back office<\/em>.<\/p>\n<p>Se engana quem acredita que isso serve apenas para grandes empresas e equipes com divis\u00f5es bem estruturadas e maduras nas opera\u00e7\u00f5es de trade marketing. A jornada da <a href=\"https:\/\/club.involves.com\/blog\/perfect-store\/\">Loja Perfeita<\/a> pode come\u00e7ar a ser constru\u00edda mesmo que seu time seja pequeno.<\/p>\n<p>N\u00e3o tem a ver com tamanho da opera\u00e7\u00e3o e quantidade de pessoas, mas sim com objetivo estrat\u00e9gico do neg\u00f3cio e com um trabalho voltada a resultados espec\u00edficos, metas bem definidas que gerem <em>sell-out<\/em>.<\/p>\n<p>Os <strong>desafios da Loja Perfeita<\/strong> s\u00e3o muitos: entender como definir a estrat\u00e9gia, colocar o planejado em pr\u00e1tica, ter conhecimento profundo do <em>shopper<\/em>, entre outros. Mas al\u00e9m de detalhar melhor o conceito, o objetivo deste conte\u00fado \u00e9 justamente te mostrar como implementar a <a href=\"https:\/\/club.involves.com\/materiais-educativos\/conceito-loja-perfeita\/\">Loja Perfeita<\/a>.<\/p>\n<p>Para isso, disponibilizamos o eBook Loja Perfeita em sete t\u00f3picos que podem ser definidos como passos para essa jornada que resultar\u00e1 na melhor experi\u00eancia de compra e mais vendas! Neste conte\u00fado voc\u00ea entender\u00e1:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Como construir a estrat\u00e9gia para a Loja Perfeita<\/li>\n<li>Estruturas essenciais para a jornada de compra<\/li>\n<li>Pilares fundamentais da Loja Perfeita<\/li>\n<li>Objetivo e foco do neg\u00f3cio<\/li>\n<li>Como elaborar um plano escal\u00e1vel e inteligente<\/li>\n<li>Desafios da implanta\u00e7\u00e3o<\/li>\n<li>O <em>sell-out<\/em> como resultado da Loja Perfeita<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-51d19297-4412-45e4-92b4-e80a09efa742\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-51d19297-4412-45e4-92b4-e80a09efa742\" class=\"hs-cta-node hs-cta-51d19297-4412-45e4-92b4-e80a09efa742\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/51d19297-4412-45e4-92b4-e80a09efa742\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-51d19297-4412-45e4-92b4-e80a09efa742\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/51d19297-4412-45e4-92b4-e80a09efa742.png\" alt=\"Fa\u00e7a o download do e-Book\" \/><\/a><\/span><\/span><\/p>\n<p>Aproveite para conferir a experi\u00eancia de ind\u00fastrias como Unilever e Danone e tamb\u00e9m de distribuidores que lidam diariamente com a necessidade de implementar corretamente a execu\u00e7\u00e3o no PDV. Afine a produtividade com sua equipe, acompanhe os indicadores regularmente, oriente seu time a partir de dados coletados em campo e d\u00ea um show de <em>sell-out<\/em>!<\/p>\n<p>Veja como trabalhar tudo isso com o <a href=\"https:\/\/involves.com\/stage\/loja-perfeita\/\">Loja Perfeita do Involves Stage<\/a>.<\/p>\n<p><span id=\"hs-cta-wrapper-745c2898-7e34-47d9-b772-a7485770ee2c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-745c2898-7e34-47d9-b772-a7485770ee2c\" class=\"hs-cta-node hs-cta-745c2898-7e34-47d9-b772-a7485770ee2c\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/745c2898-7e34-47d9-b772-a7485770ee2c\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" id=\"hs-cta-img-745c2898-7e34-47d9-b772-a7485770ee2c\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/745c2898-7e34-47d9-b772-a7485770ee2c.png\" alt=\"Loja Perfeita\" width=\"1170\" height=\"260\" \/><\/a><\/span><\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">execu\u00e7\u00e3o<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">gest\u00e3o de PDV<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">loja perfeita<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Loja Perfeita \u00e9 um conceito presente em estruturas de neg\u00f3cio com uma vis\u00e3o estrat\u00e9gica. \u00c9 praticamente uma miss\u00e3o para o time de trade marketing, um trabalho que envolve toda a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417],"tags":[47,251,169],"class_list":["post-17588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-execucao-no-pdv","tag-execucao","tag-gestao-de-pdv","tag-loja-perfeita"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[ebook] Loja Perfeita: miss\u00e3o do trade marketing - Involves Club<\/title>\n<meta name=\"description\" content=\"Quais s\u00e3o os passos para criar uma Loja Perfeita? O que \u00e9 preciso considerar ao montar sua estrat\u00e9gia? Descubra agora con este eBook!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/ebook-loja-perfeita\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[ebook] Loja Perfeita: miss\u00e3o do trade marketing - Involves Club\" \/>\n<meta property=\"og:description\" content=\"Quais s\u00e3o os passos para criar uma Loja Perfeita? O que \u00e9 preciso considerar ao montar sua estrat\u00e9gia? 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