{"id":18213,"date":"2021-12-13T15:59:11","date_gmt":"2021-12-13T15:59:11","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=18213"},"modified":"2023-01-23T18:53:51","modified_gmt":"2023-01-23T18:53:51","slug":"gerenciamento-por-categorias","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/","title":{"rendered":"[Ebook] As melhores estrat\u00e9gias para o gerenciamento por categorias no varejo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Como est\u00e3o as suas estrat\u00e9gias em curto, m\u00e9dio e longo prazos do gerenciamento por categorias? Com foco em te ajudar a entender mais sobre o <strong>gerenciamento por categorias<\/strong> e a import\u00e2ncia de ter um plano estrat\u00e9gico, elaboramos esse eBook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O material traz<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><em><span style=\"font-weight: 400;\">insights<\/span><\/em><span style=\"font-weight: 400;\"> sobre como oferecer o mix ideal e conhecer o seu <em>shopper<\/em>. Convidamos especialistas em gerenciamento por categorias e trade marketing para falar sobre essas quest\u00f5es. Tudo para voc\u00ea\u00a0 dar show com o GC.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fa\u00e7a o download do eBook para descobrir mais sobre:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Como o gerenciamento por categorias est\u00e1 se transformando e quais os <\/span><b>desafios do mercado<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O <\/span><b>conceito <em>omniera<\/em><\/b><span style=\"font-weight: 400;\"> e porque voc\u00ea deve se preocupar com as estrat\u00e9gias digitais\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As particularidades do <\/span><b>canal Farma<\/b><span style=\"font-weight: 400;\"> para o gerenciamento por categorias<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Como a <\/span><b>tecnologia <\/b><span style=\"font-weight: 400;\">faz parte de todo esse processo<\/span><\/li>\n<\/ul>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-210d3390-be8d-46e0-b510-006c0da61ccc\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-210d3390-be8d-46e0-b510-006c0da61ccc\" class=\"hs-cta-node hs-cta-210d3390-be8d-46e0-b510-006c0da61ccc\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/210d3390-be8d-46e0-b510-006c0da61ccc\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-210d3390-be8d-46e0-b510-006c0da61ccc\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/210d3390-be8d-46e0-b510-006c0da61ccc.png\" alt=\"Fa\u00e7a o download do e-Book\" \/><\/a><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antes de come\u00e7ar a leitura, lembre-se que n\u00e3o importa em qual momento do gerenciamento por categorias a sua empresa est\u00e1: <\/span><b>os <\/b><em><b>shoppers<\/b><\/em><b> devem estar no centro de todo o seu plano<\/b><span style=\"font-weight: 400;\">. \u00c9 a partir da an\u00e1lise do comportamento do comprador que as estrat\u00e9gias v\u00e3o aparecer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O gerenciamento por categorias pode e deve ser utilizado por qualquer setor e por empresas de qualquer tamanho.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa pr\u00e1tica precisa ser encarada como um processo e n\u00e3o como um projeto. Se voc\u00ea ainda n\u00e3o come\u00e7ou, pense que \u00e9 fundamental ter uma estrutura interna que esteja pronta para criar o processo e para dar a continuidade necess\u00e1ria.<\/span><\/p>\n<p><strong>Vamos l\u00e1, ent\u00e3o?\u00a0<\/strong><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-5c600fd2-a78c-42cb-9c21-86fc43851a0c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-5c600fd2-a78c-42cb-9c21-86fc43851a0c\" class=\"hs-cta-node hs-cta-5c600fd2-a78c-42cb-9c21-86fc43851a0c\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/5c600fd2-a78c-42cb-9c21-86fc43851a0c\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-5c600fd2-a78c-42cb-9c21-86fc43851a0c\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/5c600fd2-a78c-42cb-9c21-86fc43851a0c.png\" alt=\"Fa\u00e7a o download do e-Book\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o esque\u00e7a de voltar aqui nos coment\u00e1rios e contar pra gente o que achou do conte\u00fado. Compartilhe suas pr\u00e1ticas, d\u00favidas e outras sugest\u00f5es que vamos adorar trocar ideias com voc\u00ea.<\/span><\/p>\n<p><span id=\"hs-cta-wrapper-7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf\" class=\"hs-cta-node hs-cta-7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" id=\"hs-cta-img-7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/7d05cfa0-ca1f-49f0-96e4-b8855e0b5bbf.png\" alt=\"CTA Solu\u00e7\u00e3o Trade Marketing\" width=\"1170\" height=\"260\" \/><\/a><\/span><\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">ebook<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">gerenciamento por categorias<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">omniera<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Shopper<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Como fazer o gerenciamento por categorias considerando que o mercado est\u00e1 em constante mudan\u00e7a? Descubra como criar uma estrat\u00e9gia efetiva: baixe nosso ebook!<\/p>\n","protected":false},"author":23,"featured_media":18187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,417],"tags":[312,48,108,53],"class_list":["post-18213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-execucao-no-pdv","tag-ebook","tag-gerenciamento-por-categorias","tag-omniera","tag-shopper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Ebook] gerenciamento por categorias<\/title>\n<meta name=\"description\" content=\"Como fazer o gerenciamento por categorias considerando que o mercado est\u00e1 em constante mudan\u00e7a? Descubra como criar uma estrat\u00e9gia efetiva: baixe nosso ebook!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Ebook] gerenciamento por categorias\" \/>\n<meta property=\"og:description\" content=\"Como fazer o gerenciamento por categorias considerando que o mercado est\u00e1 em constante mudan\u00e7a? Descubra como criar uma estrat\u00e9gia efetiva: baixe nosso ebook!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-13T15:59:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T18:53:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/05\/Header-Blog-ebook-GC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"779\" \/>\n\t<meta property=\"og:image:height\" content=\"407\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Eduarda Possamai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Eduarda Possamai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/\"},\"author\":{\"name\":\"Maria Eduarda Possamai\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/ce9f7dde58b8e6c7f736bc63568a5857\"},\"headline\":\"[Ebook] As melhores estrat\u00e9gias para o gerenciamento por categorias no varejo\",\"datePublished\":\"2021-12-13T15:59:11+00:00\",\"dateModified\":\"2023-01-23T18:53:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/\"},\"wordCount\":302,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/05\/Header-Blog-ebook-GC.jpg\",\"keywords\":[\"ebook\",\"gerenciamento por categorias\",\"omniera\",\"Shopper\"],\"articleSection\":[\"Estrat\u00e9gias de Trade Marketing\",\"Execu\u00e7\u00e3o no PDV\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/\",\"url\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/\",\"name\":\"[Ebook] gerenciamento por categorias\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/05\/Header-Blog-ebook-GC.jpg\",\"datePublished\":\"2021-12-13T15:59:11+00:00\",\"dateModified\":\"2023-01-23T18:53:51+00:00\",\"description\":\"Como fazer o gerenciamento por categorias considerando que o mercado est\u00e1 em constante mudan\u00e7a? Descubra como criar uma estrat\u00e9gia efetiva: baixe nosso ebook!\",\"breadcrumb\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#primaryimage\",\"url\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/05\/Header-Blog-ebook-GC.jpg\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/05\/Header-Blog-ebook-GC.jpg\",\"width\":779,\"height\":407},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/club.involves.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Ebook] As melhores estrat\u00e9gias para o gerenciamento por categorias no varejo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#website\",\"url\":\"https:\/\/club.involves.com\/pt-br\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/club.involves.com\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\/\/club.involves.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/ce9f7dde58b8e6c7f736bc63568a5857\",\"name\":\"Maria Eduarda Possamai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/7b1de658d2083d856ffbae3dccce74aa.jpg?ver=1777302510\",\"url\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/7b1de658d2083d856ffbae3dccce74aa.jpg?ver=1777302510\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/7b1de658d2083d856ffbae3dccce74aa.jpg?ver=1777302510\",\"caption\":\"Maria Eduarda Possamai\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/dgavazzoni\/\"],\"url\":\"https:\/\/club.involves.com\/pt-br\/author\/eduarda-possamai\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Ebook] gerenciamento por categorias","description":"Como fazer o gerenciamento por categorias considerando que o mercado est\u00e1 em constante mudan\u00e7a? Descubra como criar uma estrat\u00e9gia efetiva: baixe nosso ebook!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/","og_locale":"pt_BR","og_type":"article","og_title":"[Ebook] gerenciamento por categorias","og_description":"Como fazer o gerenciamento por categorias considerando que o mercado est\u00e1 em constante mudan\u00e7a? Descubra como criar uma estrat\u00e9gia efetiva: baixe nosso ebook!","og_url":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/","og_site_name":"Involves Club","article_published_time":"2021-12-13T15:59:11+00:00","article_modified_time":"2023-01-23T18:53:51+00:00","og_image":[{"width":779,"height":407,"url":"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/05\/Header-Blog-ebook-GC.jpg","type":"image\/jpeg"}],"author":"Maria Eduarda Possamai","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Maria Eduarda Possamai","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/"},"author":{"name":"Maria Eduarda Possamai","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/ce9f7dde58b8e6c7f736bc63568a5857"},"headline":"[Ebook] As melhores estrat\u00e9gias para o gerenciamento por categorias no varejo","datePublished":"2021-12-13T15:59:11+00:00","dateModified":"2023-01-23T18:53:51+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/"},"wordCount":302,"commentCount":2,"publisher":{"@id":"https:\/\/club.involves.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/05\/Header-Blog-ebook-GC.jpg","keywords":["ebook","gerenciamento por categorias","omniera","Shopper"],"articleSection":["Estrat\u00e9gias de Trade Marketing","Execu\u00e7\u00e3o no PDV"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/","url":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/","name":"[Ebook] gerenciamento por categorias","isPartOf":{"@id":"https:\/\/club.involves.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/05\/Header-Blog-ebook-GC.jpg","datePublished":"2021-12-13T15:59:11+00:00","dateModified":"2023-01-23T18:53:51+00:00","description":"Como fazer o gerenciamento por categorias considerando que o mercado est\u00e1 em constante mudan\u00e7a? Descubra como criar uma estrat\u00e9gia efetiva: baixe nosso ebook!","breadcrumb":{"@id":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#primaryimage","url":"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/05\/Header-Blog-ebook-GC.jpg","contentUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/05\/Header-Blog-ebook-GC.jpg","width":779,"height":407},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/pt-br\/gerenciamento-por-categorias\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"[Ebook] As melhores estrat\u00e9gias para o gerenciamento por categorias no varejo"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/pt-br\/#website","url":"https:\/\/club.involves.com\/pt-br\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/pt-br\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/ce9f7dde58b8e6c7f736bc63568a5857","name":"Maria Eduarda Possamai","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/7b1de658d2083d856ffbae3dccce74aa.jpg?ver=1777302510","url":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/7b1de658d2083d856ffbae3dccce74aa.jpg?ver=1777302510","contentUrl":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/7b1de658d2083d856ffbae3dccce74aa.jpg?ver=1777302510","caption":"Maria Eduarda Possamai"},"sameAs":["https:\/\/www.linkedin.com\/in\/dgavazzoni\/"],"url":"https:\/\/club.involves.com\/pt-br\/author\/eduarda-possamai\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/18213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/comments?post=18213"}],"version-history":[{"count":1,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/18213\/revisions"}],"predecessor-version":[{"id":21000,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/18213\/revisions\/21000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/media\/18187"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/media?parent=18213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/categories?post=18213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/tags?post=18213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}