{"id":1922,"date":"2016-08-24T14:01:21","date_gmt":"2016-08-24T14:01:21","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=1922"},"modified":"2023-01-24T19:50:03","modified_gmt":"2023-01-24T19:50:03","slug":"voce-e-o-nosso-shopper","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/voce-e-o-nosso-shopper\/","title":{"rendered":"Voc\u00ea \u00e9 o nosso shopper"},"content":{"rendered":"<p class=\"tve-droppable\">Uma das presen\u00e7as do Encontro Nacional das Cadeias de Abastecimento nos inspirou um processo de autoreflex\u00e3o. O Clube do Trade sempre fala sobre o shopper e as tend\u00eancias de mercado \u00e0s quais \u00e9 preciso estar atento para manter alta a probabilidade de acertar no planejamento estrat\u00e9gico.<\/p>\n<p class=\"tve-droppable\">Mas tamb\u00e9m temos um shopper; \u00e9 voc\u00ea mesmo, que est\u00e1 a\u00ed do outro lado do computador ou lendo esse texto no celular.<\/p>\n<h2 class=\"\"><span style=\"color: #0a2d3f;\">Do que voc\u00ea precisa? De informa\u00e7\u00e3o sobre trade marketing. O que voc\u00ea espera? Encontrar essa informa\u00e7\u00e3o o mais r\u00e1pido poss\u00edvel.<\/span><\/h2>\n<p class=\"tve-droppable\">Nada melhor para atender essas expectativas do que um portal espec\u00edfico que apresente conte\u00fados sobre o tema de formas diferentes.<\/p>\n<p class=\"tve-droppable\">Isso foi assunto de uma conversa irreverente do Clube.<\/p>\n<p class=\"tve-droppable\">Voc\u00ea certamente sabe quem \u00e9 Ricardo Boechat, jornalista que apresenta o jornal da Band, todos os dias \u00e0 noite. Ele mediou um painel durante o ENACAB e tivemos a oportunidade de bater um papo sobre segmenta\u00e7\u00e3o de m\u00eddias, diferentes plataformas de comunica\u00e7\u00e3o e formatos de transmiss\u00e3o de conte\u00fado.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/A8wWiKM2B1A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"tve-droppable\">\u00c9 por isso que o Clube explora ao m\u00e1ximo as diferentes formas de levar conte\u00fados de trade marketing at\u00e9 os profissionais. Seja pelas redes sociais, pelo blog &#8211; com textos mais curtos, mas n\u00e3o menos relevantes -, pelos eBooks ou pelos TradeCasts, nosso webinar quinzenal.<\/p>\n<p class=\"tve-droppable\">E, falando em TradeCast, tivemos a sorte de encontrar nos corredores do Enacab um espectador ass\u00edduo que at\u00e9 hoje n\u00e3o perdeu nenhuma transmiss\u00e3o.<\/p>\n<p class=\"tve-droppable\">Marcos Leal conheceu o Clube em buscas sobre trade marketing na internet. Entre as experi\u00eancias profissionais, ele destacou a Kraft Heinz Company. Foi l\u00e1 que, atuando na \u00e1rea de vendas, teve contato com \u00e1s \u00e1reas do comercial e trade marketing.<\/p>\n<p class=\"tve-droppable\">Naquele momento, entendeu o papel do shopper em todo o processo de planejamento. Come\u00e7ou a pesquisar sobre o assunto e encontrou o Clube do Trade.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/HofMT2TSzoM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Esperamos que, como o Marcos, voc\u00ea tamb\u00e9m se inspire com os materiais que publicamos. Aproveite a oportunidade para deixar neste post a sua opini\u00e3o sobre o Clube! Contamos com voc\u00ea para mantermos a qualidade e proporcionarmos sempre o melhor conte\u00fado de trade marketing.<\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ag\u00eancia<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Distribuidor<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ind\u00fastria<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Servi\u00e7os<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Varejo<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Uma das presen\u00e7as do Encontro Nacional das Cadeias de Abastecimento nos inspirou um processo de autoreflex\u00e3o. O Clube do Trade sempre fala sobre o shopper e as tend\u00eancias de mercado [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421],"tags":[36,37,38,39,40],"class_list":["post-1922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-agencia","tag-distribuidor","tag-industria","tag-servicos","tag-varejo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voc\u00ea \u00e9 nosso shopper<\/title>\n<meta name=\"description\" content=\"Um post dedicado a entender as diferentes formas de conte\u00fado sobre trade marketing que o Clube leva at\u00e9 voc\u00ea, nosso shopper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/voce-e-o-nosso-shopper\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voc\u00ea \u00e9 nosso shopper\" \/>\n<meta property=\"og:description\" content=\"Um post dedicado a entender as diferentes formas de conte\u00fado sobre trade marketing que o Clube leva at\u00e9 voc\u00ea, nosso shopper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/pt-br\/voce-e-o-nosso-shopper\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-24T14:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T19:50:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/wp-content\/uploads\/2017\/04\/clube-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - 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