{"id":20340,"date":"2021-06-02T17:52:59","date_gmt":"2021-06-02T17:52:59","guid":{"rendered":"https:\/\/clubedotrade.com.br\/?p=20340"},"modified":"2023-11-24T20:10:45","modified_gmt":"2023-11-24T20:10:45","slug":"involves-recebe-selo-do-promotion-optimization-institute-como-lider-global","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/involves-recebe-selo-do-promotion-optimization-institute-como-lider-global\/","title":{"rendered":"Involves recebe selo do Promotion Optimization Institute como l\u00edder global"},"content":{"rendered":"<p>Voc\u00ea j\u00e1 pensou o quanto um time dedicado em resolver as dores da sua opera\u00e7\u00e3o \u00e9 essencial na hora de contratar uma ferramenta de trade marketing? O acompanhamento de forma consultiva, com especialistas, \u00e9 fundamental para alavancar ainda mais o trabalho de trade marketing. E foi essa dedica\u00e7\u00e3o que levou o time da Involves ao <strong>reconhecimento internacional de l\u00edder global<\/strong> pelo <a href=\"https:\/\/poinstitute.com\" target=\"_blank\" rel=\"noopener\">POI<\/a> (Promotion Optimization Institute).<\/p>\n<p>A premia\u00e7\u00e3o 2021 RetX Badge of Excellence, resultado do POI RetX Vendor Panorama que re\u00fane fabricantes, varejistas, provedores de solu\u00e7\u00f5es, analistas, acad\u00eamicos e outros expoentes da ind\u00fastria, foi nas categorias Coaching e Gamification.<\/p>\n<p>A empresa recebeu o selo <strong>Best in Class<\/strong> por acompanhar seus clientes de forma consultiva em suas opera\u00e7\u00f5es, aumentar o engajamento e apoiar seus programas de incentivo, a\u00e7\u00f5es que fazem parte dos objetivos da <strong><a href=\"https:\/\/stage.involves.com\/metodologia\" target=\"_blank\" rel=\"noopener\">Metodologia Involves<\/a><\/strong> e do m\u00f3dulo de <a href=\"https:\/\/involves.com\/stage\/loja-perfeita\/\" target=\"_blank\" rel=\"noopener\">Loja Perfeita no Involves Stage<\/a>. Esta foi a primeira vez que a Involves passou pela avalia\u00e7\u00e3o do Instituto e \u00e9 a <strong>\u00fanica empresa brasileira a receber o selo<\/strong>.<\/p>\n<p>A avalia\u00e7\u00e3o da Involves est\u00e1 dispon\u00edvel <a href=\"https:\/\/5315393.fs1.hubspotusercontent-na1.net\/hubfs\/5315393\/POI\/RetX_2021_PT.pdf\" target=\"_blank\" rel=\"noopener\">neste link<\/a>.<\/p>\n<p><a href=\"https:\/\/involves.com\/stage\/loja-perfeita\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-17469 size-full\" src=\"http:\/\/club.involves.com\/wp-content\/uploads\/2020\/02\/CTA_Loja-perfeita.jpg\" alt=\"CTA Loja Perfeita\" width=\"1170\" height=\"260\" srcset=\"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/02\/CTA_Loja-perfeita.jpg 1170w, https:\/\/club.involves.com\/wp-content\/uploads\/2020\/02\/CTA_Loja-perfeita-300x67.jpg 300w, https:\/\/club.involves.com\/wp-content\/uploads\/2020\/02\/CTA_Loja-perfeita-1024x228.jpg 1024w, https:\/\/club.involves.com\/wp-content\/uploads\/2020\/02\/CTA_Loja-perfeita-768x171.jpg 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/a><\/p>\n<p>Os avaliadores analisaram 17 empresas l\u00edderes globais em uma pesquisa sobre o panorama de 2021 de fornecedores de solu\u00e7\u00f5es para a execu\u00e7\u00e3o e monitoramento de vendas no varejo.<\/p>\n<p>Ter uma solu\u00e7\u00e3o de tecnologia que eleve o trabalho que sua equipe tem constru\u00eddo e ter ainda mais retorno em sell-out n\u00e3o \u00e9 uma tarefa f\u00e1cil. Conferir se a pr\u00e1tica das a\u00e7\u00f5es condiz com o que \u00e9 promovido \u00e9 outro desafio. Ent\u00e3o, contar com avalia\u00e7\u00e3o imparcial e especializada com certeza pode te ajudar a fazer a melhor decis\u00e3o.<\/p>\n<h2>Confira os principais pontos que <strong>o relat\u00f3rio destaca sobre a Involves:<\/strong><\/h2>\n<ul>\n<li>Personaliza\u00e7\u00e3o dos relat\u00f3rios de execu\u00e7\u00e3o de trade marketing e produtividade das equipes de campo, com pain\u00e9is de an\u00e1lise de dados.<\/li>\n<li>Servi\u00e7o de Back Office, em que um membro da equipe Involves trabalha com a equipe principal do cliente e est\u00e1 dedicado integralmente ao suporte operacional, t\u00e1tico e estrat\u00e9gico do projeto.<\/li>\n<li>A experi\u00eancia dos usu\u00e1rios e a conectividade entre as equipes de back office, que utilizam a plataforma web, e as equipes de supervis\u00e3o de campo e as equipes de merchandising, que usam o aplicativo.<\/li>\n<li>A tecnologia de Reconhecimento por Imagem, capaz de identificar mais de 10 indicadores de execu\u00e7\u00e3o, incluindo ruptura, presen\u00e7a de itens (frentes), cumprimento de planograma, share de g\u00f4ndola e identifica\u00e7\u00e3o de pre\u00e7os atrav\u00e9s das pr\u00f3prias etiquetas.<\/li>\n<li>A metodologia de Loja Perfeita desenvolvida pela Involves, em que as m\u00e9tricas das estrat\u00e9gias de Perfect Store s\u00e3o customizadas e \u00e9 poss\u00edvel atribuir pontua\u00e7\u00f5es a PDVs.<\/li>\n<li>A gamifica\u00e7\u00e3o do m\u00f3dulo de Loja Perfeita, com o recurso permite que os promotores tenham uma visualiza\u00e7\u00e3o e controle da sua pr\u00f3pria performance e pontua\u00e7\u00e3o, com base nas regras da loja e nas atividades nela executadas. Um esquema de cores no App guia os colaboradores de campo e os informa sobre as a\u00e7\u00f5es que podem executar para seguir as regras da loja e ganhar mais pontos.<\/li>\n<li>A Metodologia de Trade Marketing da Involves, a qual brinda uma solu\u00e7\u00e3o integral focada em impulsionar o sucesso e melhorar o sell-out dos seus clientes. A metodologia est\u00e1 sustentada sobre tr\u00eas \u201cPilares\u201d e cada um deles proporciona m\u00e9tricas para que as opera\u00e7\u00f5es dos seus clientes sejam mais produtivas, escal\u00e1veis e inteligentes.<\/li>\n<\/ul>\n<p>Conhe\u00e7a a experi\u00eancia de alguns dos nossos clientes contadas por eles mesmos:<\/p>\n<blockquote><p><a href=\"https:\/\/stage.involves.com\/case-de-sucesso-danone\" target=\"_blank\" rel=\"noopener\">Danone (acesse o conte\u00fado completo aqui)<\/a><\/p>\n<p>Equipe de campo 80% mais produtiva? Entenda como a Danone Nutricia alcan\u00e7ou esse resultado com o Reconhecimento por Imagem da Involves.<\/p><\/blockquote>\n<blockquote><p><a href=\"http:\/\/club.involves.com\/case-loja-perfeita\/\" target=\"_blank\" rel=\"noopener\">Univale e Cardeal (acesse o conte\u00fado completo aqui)<\/a><\/p>\n<p>As distribuidoras investem n\u00e3o apenas na execu\u00e7\u00e3o e produtividade de suas equipes, mas tamb\u00e9m na gera\u00e7\u00e3o de intelig\u00eancia para a ind\u00fastria com a Loja Perfeita com o Involves Stage.<\/p><\/blockquote>\n<blockquote><p><a href=\"https:\/\/stage.involves.com\/customer-stories-quata\" target=\"_blank\" rel=\"noopener\">Quat\u00e1 (acesse o conte\u00fado completo aqui)<\/a><\/p>\n<p>Veja como a Quat\u00e1 Alimentos reduziu a ruptura em 14% e aumentou faturamento mensal em R$ 1,2 milh\u00e3o usando Involves Stage.<\/p><\/blockquote>\n<blockquote><p><a href=\"https:\/\/stage.involves.com\/case-de-sucesso-jti\" target=\"_blank\" rel=\"noopener\">JTI (acesse o conte\u00fado completo aqui)<\/a><\/p>\n<p>A JTI melhorou em 45% sua efici\u00eancia de gest\u00e3o roteiros de visitas com o Involves Stage e garantiu aumento de produtividade em 15 mil PDVs.<\/p><\/blockquote>\n<p><strong>Quer fazer parte desse time de sucesso? Fale conosco!<\/strong><\/p>\n<p>Queremos te apoiar tamb\u00e9m para estar na lideran\u00e7a global dentro do seu segmento! Fa\u00e7a como as empresas atendidas pela Involves, garanta a melhor experi\u00eancia no seu PDV. Aqui n\u00f3s garantimos os meios para tornar isso poss\u00edvel!<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6a8708b8-4be1-474f-8815-f9b0854c4fd1\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6a8708b8-4be1-474f-8815-f9b0854c4fd1\" class=\"hs-cta-node hs-cta-6a8708b8-4be1-474f-8815-f9b0854c4fd1\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/6a8708b8-4be1-474f-8815-f9b0854c4fd1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-6a8708b8-4be1-474f-8815-f9b0854c4fd1\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/6a8708b8-4be1-474f-8815-f9b0854c4fd1.png\" alt=\"CTA aplicativo de trade marketing\" width=\"1170\" height=\"260\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><em>Para acessar o relat\u00f3rio completo do POI 2021 In-Store Retail Execution Vendor Panorama (Retx), visite o site <a href=\"https:\/\/poinstitute.com\" target=\"_blank\" rel=\"noopener\">https:\/\/poinstitute.com<\/a><\/em><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Involves Stage<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">POI<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">reconhecimento internacional<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>A premia\u00e7\u00e3o 2021 RetX Badge of Excellence, resultado do POI RetX Vendor Panorama que re\u00fane fabricantes, varejistas, provedores de solu\u00e7\u00f5es, analistas, acad\u00eamicos e outros expoentes da ind\u00fastria, foi nas categorias Coaching e Gamification e indica a Involves como l\u00edder global.<\/p>\n","protected":false},"author":4,"featured_media":20341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[347],"tags":[33,34,35],"class_list":["post-20340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-involves","tag-involves-stage","tag-poi","tag-reconhecimento-internacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Involves recebe reconhecimento internacional com selo POI<\/title>\n<meta name=\"description\" content=\"A Involves recebeu o selo Best in Class nas categorias Coaching e Gamification por acompanhar seus clientes de forma consultiva em suas opera\u00e7\u00f5es. \u00c9 a \u00fanica empresa brasileira a receber o selo do POI.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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