{"id":20944,"date":"2022-12-19T10:23:19","date_gmt":"2022-12-19T10:23:19","guid":{"rendered":"https:\/\/clubedotrade.com.br\/?p=20944"},"modified":"2023-02-01T17:42:39","modified_gmt":"2023-02-01T17:42:39","slug":"retrospectiva-involves-2022","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/retrospectiva-involves-2022\/","title":{"rendered":"Nos acordes de 2022: Veja a retrospectiva da Involves"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Na passagem de som de 2022, uma nota nos lembrava que o ano seria marcado por recome\u00e7os: a retomada segura dos encontros presenciais, o reaquecimento dos pontos de venda f\u00edsicos e o compromisso da Involves em impulsionar os resultados da <\/span><a href=\"http:\/\/club.involves.com\/relacao-industria-varejo\/\" target=\"_blank\" rel=\"noopener\"><b>ind\u00fastria e do varejo<\/b><\/a><span style=\"font-weight: 400;\"> com solu\u00e7\u00f5es de Intelig\u00eancia Artificial.<\/span><span style=\"font-weight: 400;\">Por isso, no ritmo de retrospectiva, confira uma palhinha do que rolou em 2022 com o Involves Stage, Involves Doors, Programa de Parceria para ag\u00eancias e Involves Zero.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quer saber todos os detalhes dos nossos maiores hits?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leia abaixo!<\/span><\/p>\n<h2><b>Involves Stage: equipe em campo num show de sell-out<\/b><\/h2>\n<p><a href=\"https:\/\/involves.com\/stage\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-19912 \" src=\"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/10\/BlogPost-InteligenciaArtifical-header-1.jpg\" alt=\"Involves Club - Involves Stage\" width=\"780\" height=\"408\" srcset=\"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/10\/BlogPost-InteligenciaArtifical-header-1.jpg 779w, https:\/\/club.involves.com\/wp-content\/uploads\/2020\/10\/BlogPost-InteligenciaArtifical-header-1-300x157.jpg 300w, https:\/\/club.involves.com\/wp-content\/uploads\/2020\/10\/BlogPost-InteligenciaArtifical-header-1-768x401.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Com mais de 500 clientes e presente em mais de 21 pa\u00edses, o Involves Stage \u00e9 a solu\u00e7\u00e3o completa para execu\u00e7\u00e3o, gest\u00e3o e intelig\u00eancia em trade marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buscando oferecer um produto cada vez melhor e mais completo, em 2022, a IA do <\/span><b>Reconhecimento por Imagem<\/b><span style=\"font-weight: 400;\"> do Involves Stage, continuou evoluindo para tornar as equipes de promotores ainda mais produtivos e estrat\u00e9gicos no ponto de venda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tecnologia ganhou este ano novos protocolos de identifica\u00e7\u00e3o de produtos nas prateleiras e novas fun\u00e7\u00f5es de verifica\u00e7\u00e3o das fotos para corre\u00e7\u00e3o na mesma visita e visualiza\u00e7\u00e3o dos dados reconhecidos pela IA, tornando as coletas cada vez mais precisas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confira os dados processados pelo <\/span><b>Involves Stage<\/b><span style=\"font-weight: 400;\">, transformados em intelig\u00eancia de mercado para os mais de 500 clientes em 23 pa\u00edses:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+ 70 mil usu\u00e1rios mensais<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+ 40 milh\u00f5es de check-ins (visitas) realizados\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+ 10 milh\u00f5es de fotos processadas pelo Reconhecimento por Imagem<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+ 160 milh\u00f5es de tarefas respondidas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+ 37 mil tipos de atividades recorrentes\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">+ 25 mil formul\u00e1rios ativos, capturando dados diariamente<\/span><\/p>\n<p><b>&gt; <\/b><span style=\"font-weight: 400;\">Gere resultado e mais sell-out no fim do dia e n\u00e3o apenas no fim do m\u00eas. Conhe\u00e7a o <\/span><b><a href=\"https:\/\/involves.com\/stage\/\" target=\"_blank\" rel=\"noopener\">Involves Stage<\/a>.\u00a0<\/b><\/p>\n<h2><b>Involves Doors: reposi\u00e7\u00e3o inteligente e aumento de vendas<\/b><\/h2>\n<p><a href=\"https:\/\/involves.com\/doors\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-19733 \" src=\"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/07\/Blog-Post-Involves-doors.jpg\" alt=\"\" width=\"780\" height=\"406\" srcset=\"https:\/\/club.involves.com\/wp-content\/uploads\/2020\/07\/Blog-Post-Involves-doors-300x157.jpg 300w, https:\/\/club.involves.com\/wp-content\/uploads\/2020\/07\/Blog-Post-Involves-doors-768x401.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><a href=\"https:\/\/involves.com\/doors\/\" target=\"_blank\" rel=\"noopener\"><b>Involves Doors<\/b><\/a><span style=\"font-weight: 400;\"> \u00e9 a solu\u00e7\u00e3o de Intelig\u00eancia Artificial F\u00e1cil para o Varejo, que melhora a execu\u00e7\u00e3o das g\u00f4ndolas e aumenta suas vendas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com uma IA cada vez mais robusta, este ano, o Involves Door lan\u00e7ou o novo m\u00f3dulo de <\/span><a href=\"https:\/\/retail.involves.com\/controle-de-validade\" target=\"_blank\" rel=\"noopener\"><b>Controle de Validades<\/b><\/a><span style=\"font-weight: 400;\">, buscando solucionar de vez os problemas de validade dos produtos no varejo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com a nova funcionalidade, a equipe das lojas s\u00e3o acionadas e podem agir com anteced\u00eancia, antes que os produtos expirem na prateleira ou fiquem muito pr\u00f3ximos da validade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A intelig\u00eancia artificial do Involves Doors monitora todo o sortimento do PDV e gera alertas autom\u00e1ticos quando identifica uma alta chance de algum produto vencer. Assim, times de reposi\u00e7\u00e3o conseguem identificar SKUs vencidos ou pr\u00f3ximos de expirar. Al\u00e9m disso, o app tamb\u00e9m permite que a equipe calcule a chance de vencimento de qualquer SKU e passe a monitor\u00e1-lo diariamente, de forma inteligente e na palma da m\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa grande novidade enriquece ainda mais os resultados entregues pelo <\/span><b>Involves Doors<\/b><span style=\"font-weight: 400;\"> neste ano. Confira os principais n\u00fameros da solu\u00e7\u00e3o de intelig\u00eancia artificial para o varejo:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Em 2022, foram conferidos 787.846 alertas no Involves Doors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ao todo, identificamos 392.341 problemas, dando uma taxa m\u00e9dia de precis\u00e3o de 50%Ou seja, 1 de cada 2 alertas representaram um problema em g\u00f4ndola<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Todos os problemas identificados representaram R$ 9.237.454,16 em oportunidades de vendas para as redes clientes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De todos os problemas identificados, as redes conseguiram reabastecer 141.935 vezes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Isso representou uma cobertura de vendas de r$ 3.596.606,75 em problemas de exposi\u00e7\u00e3o corrigidos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ou seja, em 36% dos problemas identificados, o produto estava parado no estoque e n\u00e3o na g\u00f4ndola<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Por outro lado, as redes identificaram e corrigiram 247.700 problemas de estoque, sendo a maioria estoques virtuais<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Isso representou uma cobertura de vendas de R$ 5.593.431,30 em problemas de estoque corrigidos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cada alerta do Involves Doors representou, em m\u00e9dia, uma recupera\u00e7\u00e3o de R$ 23,54 em vendas para as redes clientes em 2022<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&gt; Saiba mais sobre o <\/span><a href=\"https:\/\/involves.com\/doors\/\" target=\"_blank\" rel=\"noopener\"><b>Involves Doors<\/b><\/a><span style=\"font-weight: 400;\"> e solicite uma demonstra\u00e7\u00e3o.\u00a0<\/span><\/p>\n<h2><b>Programa de Parceria para ag\u00eancias de Trade Marketing<\/b><\/h2>\n<p><a href=\"https:\/\/involves.com\/programa-de-parceria\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-20945 \" src=\"http:\/\/club.involves.com\/wp-content\/uploads\/2022\/12\/programa_horizontal.png\" alt=\"Programa de Parceria Involves - Involves Club\" width=\"780\" height=\"404\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m respons\u00e1vel <\/span><span style=\"font-weight: 400;\">por planejar e executar estrat\u00e9gias de trade marketing para a ind\u00fastria, as <\/span><b>ag\u00eancias e consultorias de Trade Marketing<\/b><span style=\"font-weight: 400;\"> tem se tornado cada vez mais <\/span><a href=\"http:\/\/club.involves.com\/como-ser-uma-agencia-trade-marketing-estrategica\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">estrat\u00e9gicas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pensando nisso, em 2022, a Involves tamb\u00e9m lan\u00e7ou seu <\/span><b>Programa de Parceria<\/b><span style=\"font-weight: 400;\">, um programa voltado para ag\u00eancias de trade marketing, que proporciona \u00e0s parceiras uma estrutura de apoio ao neg\u00f3cio, um pacote de benef\u00edcios exclusivos, capacita\u00e7\u00f5es sobre nossas solu\u00e7\u00f5es e processos, al\u00e9m de uma rela\u00e7\u00e3o de confian\u00e7a com transpar\u00eancia e integridade na gest\u00e3o das oportunidades dos clientes finais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt; Conhe\u00e7a o <\/span><a href=\"https:\/\/involves.com\/programa-de-parceria\/\" target=\"_blank\" rel=\"noopener\"><b>Programa de Parceria para Ag\u00eancias<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b>Involves Zero: diversidade e inclus\u00e3o na tecnologia<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20946 \" src=\"http:\/\/club.involves.com\/wp-content\/uploads\/2022\/12\/download.png\" alt=\"Involves Zero - Tectrampo - Involves Club\" width=\"403\" height=\"76\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bra\u00e7o social da Involves, o <\/span><b>Involves Zero<\/b><span style=\"font-weight: 400;\"> busca transformar a vida de jovens em situa\u00e7\u00e3o de vulnerabilidade social.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lan\u00e7ado no ano passado pela Involves, em 2022, o programa <\/span><a href=\"https:\/\/www.icomfloripa.org.br\/tectrampo\/\" target=\"_blank\" rel=\"noopener\"><b>&lt;tectrampo\/&gt; jovens no ritmo da programa\u00e7\u00e3o<\/b><\/a><span style=\"font-weight: 400;\">, formou sua segunda turma do curso de Desenvolvimento Web. Foram 15 jovens contempladas, grande parte delas mulheres negras. O projeto custeia aos alunos o curso profissionalizante, al\u00e9m do apoio com ajuda de custo mensal de 1100 reais, infraestrutura para que a pessoa possa realizar o curso, orienta\u00e7\u00e3o educacional psicol\u00f3gica e de servi\u00e7o social, e apoio \u00e0 inclus\u00e3o no mercado de trabalho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E claro, tudo isso s\u00f3 \u00e9 poss\u00edvel gra\u00e7as a todas as empresas clientes, que ao adquirirem as licen\u00e7as dos produtos da Involves est\u00e3o contribuindo diretamente para o desenvolvimento do projeto e da vida destas jovens pessoas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt; Saiba mais sobre o <\/span><a href=\"https:\/\/involves.com\/quem-somos\/\" target=\"_blank\" rel=\"noopener\"><b>Involves Zero<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E ent\u00e3o, o que achou das novidades da Involves em 2022? As iniciativas voltadas para a ind\u00fastria e o varejo foram criadas para evoluirmos ainda mais a execu\u00e7\u00e3o e o trade marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para saber tudo o que te espera em 2023, continue nos acompanhando por aqui ou atrav\u00e9s das nossas redes sociais.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">involves<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Involves Doors<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Involves Stage<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">involves zero<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">programa de parceria<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">retrospectiva involves<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Confira como foi o ano de 2022 para o Involves Stage, Involves Doors, Involves Zero e o Programa de Parceria, na retrospectiva do ano.<\/p>\n","protected":false},"author":23,"featured_media":20951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[347],"tags":[290,215,33,303,304,305],"class_list":["post-20944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-involves","tag-involves","tag-involves-doors","tag-involves-stage","tag-involves-zero","tag-programa-de-parceria","tag-retrospectiva-involves"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nos acordes de 2022: Retrospectiva da Involves<\/title>\n<meta name=\"description\" content=\"Confira o rolou em 2022 com o Involves Stage, Involves Doors, Involves Zero e o Programa de Parceria, 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