{"id":21565,"date":"2023-02-13T09:00:45","date_gmt":"2023-02-13T09:00:45","guid":{"rendered":"https:\/\/club.involves.com\/?p=21565"},"modified":"2023-02-09T18:43:52","modified_gmt":"2023-02-09T18:43:52","slug":"framework-execucao-40","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/framework-execucao-40\/","title":{"rendered":"Framework: Execu\u00e7\u00e3o 4.0"},"content":{"rendered":"<section class=\"elementor-element elementor-element-12467f9f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"12467f9f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-5bf7568 elementor-column elementor-col-100 elementor-top-column\" data-id=\"5bf7568\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-3312407e elementor-widget elementor-widget-text-editor\" data-id=\"3312407e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p>As estrat\u00e9gias de trade marketing est\u00e3o em constante mudan\u00e7a. O comportamento dos shoppers exige que as ind\u00fastrias e os varejistas dediquem seus esfor\u00e7os para vender mais. \u00c9 por<br \/>\nisso que te convidamos a conhecer <strong>a nova onda estrat\u00e9gica do Trade Marketing: a Execu\u00e7\u00e3o 4.0.<\/strong><\/p>\n<p>Esse conceito, que voc\u00ea est\u00e1 prestes a descobrir, diz muito sobre colaboratividade e compartilhamento de informa\u00e7\u00f5es. Ind\u00fastrias e varejistas passam a caminhar muito mais pr\u00f3ximos.<\/p>\n<p>Lembre-se: n\u00e3o \u00e9 poss\u00edvel esperar resultados melhores fazendo o que sempre foi feito. No trade marketing n\u00e3o \u00e9 diferente. Por essa raz\u00e3o, \u00e9 importante que a execu\u00e7\u00e3o em campo acompanhe a evolu\u00e7\u00e3o da sua ind\u00fastria ou do varejo.<\/p>\n<h4>Para isso, quatro elementos s\u00e3o essenciais:<\/h4>\n<p>\u2794 Pessoas<br \/>\n\u2794 Estrat\u00e9gia<br \/>\n\u2794 Intelig\u00eancia<br \/>\n\u2794 Opera\u00e7\u00e3o<\/p>\n<p>Esses quatro pilares que envolvem as a\u00e7\u00f5es de trade marketing precisam estar conectados para que a execu\u00e7\u00e3o seja perfeita. S\u00e3o eles que garantem o sucesso da Execu\u00e7\u00e3o 4.0.<\/p>\n<p>Quer entender como a Execu\u00e7\u00e3o 4.0 vai ser decisiva para a sua opera\u00e7\u00e3o de Trade Marketing em um futuro muito pr\u00f3ximo? Baixe o eBook do Involves Club.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"elementor-element elementor-element-5bc7802c elementor-widget elementor-widget-text-editor\" data-id=\"5bc7802c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-71289541-b92b-4d52-b43b-571a450fe3c3\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-71289541-b92b-4d52-b43b-571a450fe3c3\" class=\"hs-cta-node hs-cta-71289541-b92b-4d52-b43b-571a450fe3c3\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/71289541-b92b-4d52-b43b-571a450fe3c3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-71289541-b92b-4d52-b43b-571a450fe3c3\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/71289541-b92b-4d52-b43b-571a450fe3c3.png\" alt=\"Quero receber o framework\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<\/div>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">execu\u00e7\u00e3o<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">execu\u00e7\u00e3o 4.0<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">execu\u00e7\u00e3o no PDV<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>A Execu\u00e7\u00e3o 4.0 \u00e9 a nova onda do Trade Marketing e a sua opera\u00e7\u00e3o precisa estar preparada. Descubra neste Framework criado pelo Involves Club. <\/p>\n","protected":false},"author":23,"featured_media":22948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[417,420],"tags":[47,355,356],"class_list":["post-21565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-execucao-no-pdv","category-tecnologia-e-inteligencia-de-dados","tag-execucao","tag-execucao-4-0","tag-execucao-no-pdv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Framework: Execu\u00e7\u00e3o 4.0<\/title>\n<meta name=\"description\" content=\"A Execu\u00e7\u00e3o 4.0 \u00e9 a nova onda do Trade Marketing e a sua opera\u00e7\u00e3o precisa estar preparada. 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