{"id":21667,"date":"2023-02-03T12:47:02","date_gmt":"2023-02-03T12:47:02","guid":{"rendered":"https:\/\/club.involves.com\/?p=21667"},"modified":"2023-02-03T12:47:02","modified_gmt":"2023-02-03T12:47:02","slug":"ebook-estrategias-para-acoes-sazonais-no-pdv","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/ebook-estrategias-para-acoes-sazonais-no-pdv\/","title":{"rendered":"eBook: Estrat\u00e9gias para a\u00e7\u00f5es sazonais no PDV"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O final do ano de 2022 foi desafiador para o Trade Marketing e exigiu muito <strong>preparo para a\u00e7\u00f5es sazonais<\/strong>. Elei\u00e7\u00f5es, Black Friday e Copa do Mundo, tudo no \u00faltimo trimestre do ano. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apesar dos desafios que mexem com o mercado, \u00e9 uma boa oportunidade para as ind\u00fastrias e varejistas trabalharem a\u00e7\u00f5es que encantem e atraiam o shopper.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para te apoiar na miss\u00e3o, fizemos esse material com estrat\u00e9gias para a\u00e7\u00f5es sazonais que, al\u00e9m do depoimento e dicas de especialistas experientes de grandes empresas do mercado, tem tamb\u00e9m dados de um estudo da Nielsen apresentado com exclusividade no Involves Experience 2022 que apontam os desafios e impactos da economia global neste per\u00edodo especialmente para bens de consumo e produtos de alto giro.\u00a0<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a1dfe15b-f911-4d52-96d9-87e34b8fc14f\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a1dfe15b-f911-4d52-96d9-87e34b8fc14f\" class=\"hs-cta-node hs-cta-a1dfe15b-f911-4d52-96d9-87e34b8fc14f\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/a1dfe15b-f911-4d52-96d9-87e34b8fc14f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-a1dfe15b-f911-4d52-96d9-87e34b8fc14f\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/a1dfe15b-f911-4d52-96d9-87e34b8fc14f.png\" alt=\"Quero receber o eBook + Webs\u00e9rie\" \/><\/a><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talvez o sell-in da sua campanha j\u00e1 tenha sido negociado e realizado com anteced\u00eancia. Se voc\u00ea planejou tudo, agora \u00e9 hora de conferir se o que voc\u00ea previu vai funcionar, fazer os \u00faltimos ajustes, garantir a execu\u00e7\u00e3o nos PDVs e se preparar para analisar os dados. Aproveite as dicas do nosso eBook para colocar em pr\u00e1tica j\u00e1 o que for preciso para trazer mais resultados positivos para o seu neg\u00f3cio!\u00a0<\/span><\/p>\n<h2><strong>O que voc\u00ea vai encontrar no eBook para a\u00e7\u00f5es sazonais?<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compreender em mais detalhes o contexto para agir de forma objetiva<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planejar a\u00e7\u00f5es de acordo com o seu modelo de neg\u00f3cio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Executar com excel\u00eancia baseado em dados e estrat\u00e9gia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tend\u00eancias para as datas sazonais mais pr\u00f3ximas do fim do ano<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saber como acompanhar e\u00a0 mensurar os resultados<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aproveite este material para saber tudo sobre a\u00e7\u00f5es sazonais e conferir se sua opera\u00e7\u00e3o est\u00e1 preparada para aproveitar as oportunidades para alavancar o sell-out.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-fe7e7b1e-b0ea-4392-802a-9c0fa27d07f2\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-fe7e7b1e-b0ea-4392-802a-9c0fa27d07f2\" class=\"hs-cta-node hs-cta-fe7e7b1e-b0ea-4392-802a-9c0fa27d07f2\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/fe7e7b1e-b0ea-4392-802a-9c0fa27d07f2\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" id=\"hs-cta-img-fe7e7b1e-b0ea-4392-802a-9c0fa27d07f2\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/fe7e7b1e-b0ea-4392-802a-9c0fa27d07f2.png\" alt=\"CTA Infogr\u00e1fico Reconhecimento de Imagem e Intelig\u00eancias Artificial \" width=\"1170\" height=\"260\" \/><\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">a\u00e7\u00f5es sazonais<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">materiais<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Neste eBook + webs\u00e9rie voc\u00ea vai descobrir como as a\u00e7\u00f5es sazonais podem levar sua opera\u00e7\u00e3o de trade para outro patamar. <\/p>\n","protected":false},"author":23,"featured_media":22944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,417],"tags":[150,350],"class_list":["post-21667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-execucao-no-pdv","tag-acoes-sazonais","tag-materiais"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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