{"id":21726,"date":"2023-03-08T19:28:33","date_gmt":"2023-03-08T19:28:33","guid":{"rendered":"https:\/\/club.involves.com\/?p=21726"},"modified":"2025-07-04T20:47:08","modified_gmt":"2025-07-04T20:47:08","slug":"como-a-ia-pode-beneficiar-o-varejo-e-a-industria","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/como-a-ia-pode-beneficiar-o-varejo-e-a-industria\/","title":{"rendered":"Como a IA pode beneficiar o varejo e a ind\u00fastria"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A transforma\u00e7\u00e3o digital tem revolucionado n\u00e3o somente a maneira como vivemos, mas tamb\u00e9m com trabalhamos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em uma palestra realizada recentemente pelo Pedro Galoppini, CPO &amp; Co-fundador da Involves, Pedro falou sobre a import\u00e2ncia da Intelig\u00eancia Artificial, em como ela vai transformar o mundo e como os l\u00edderes devem estar preparados para essa transforma\u00e7\u00e3o, j\u00e1 que \u201celas v\u00e3o al\u00e9m da troca ou uso de um software.\u201d<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;A maturidade das aplica\u00e7\u00f5es da IA \u00e9 cada dia \u00e9 maior, o poder computacional cada dia \u00e9 maior.&#8221;<\/span><\/i><\/p><\/blockquote>\n<p><i><\/i><span style=\"font-weight: 400;\">Assim, o uso da Intelig\u00eancia Artificial, por exemplo, tem se mostrado uma vantagem competitiva para as empresas que buscam aumentar a efici\u00eancia de seus processos e melhorar a experi\u00eancia do cliente. <\/span><b>Na ind\u00fastria e no varejo, n\u00e3o \u00e9 diferente<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>IA para transformar e beneficiar o varejo e a ind\u00fastria\u00a0<\/strong><\/p>\n<p><b>Na ind\u00fastria, a IA pode ser aplicada em diversos processos<\/b><span style=\"font-weight: 400;\">, desde o controle de qualidade, a previs\u00e3o de demanda, a otimiza\u00e7\u00e3o de estoques e a manuten\u00e7\u00e3o preditiva. De acordo com um estudo da consultoria <\/span><a href=\"https:\/\/www.accenture.com\/br-pt\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Accenture<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>a IA pode aumentar a produtividade da ind\u00fastria em at\u00e9 40%<\/b><span style=\"font-weight: 400;\">. A IA tamb\u00e9m pode ajudar a <\/span><b>identificar poss\u00edveis problemas antes que eles ocorram<\/b><span style=\"font-weight: 400;\">, evitando paradas de produ\u00e7\u00e3o e reduzindo custos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">J\u00e1 <\/span><b>no varejo<\/b><span style=\"font-weight: 400;\">, a IA pode ser utilizada para <\/span><b>personalizar a experi\u00eancia do cliente<\/b><span style=\"font-weight: 400;\">,<\/span><b> melhorar a gest\u00e3o de estoques e at\u00e9 mesmo prever tend\u00eancias de consumo<\/b><span style=\"font-weight: 400;\">. <\/span><b>Segundo um relat\u00f3rio da consultoria Capgemini, a IA pode aumentar as vendas do varejo em at\u00e9 30%. <\/b><span style=\"font-weight: 400;\">Al\u00e9m disso, a IA pode ajudar a reduzir o tempo de espera nas filas, oferecer recomenda\u00e7\u00f5es personalizadas aos clientes e at\u00e9 mesmo <a href=\"https:\/\/www.sydle.com\/br\/blog\/sistema-antifraude-66fc2a51ffdeaa3386d36bf0\" target=\"_blank\" rel=\"noopener\">detectar fraudes<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m das vantagens mencionadas acima, a IA pode trazer diversas outras vantagens para a ind\u00fastria e o varejo. Entre elas, destacam-se:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redu\u00e7\u00e3o de custos: a IA pode ajudar a identificar gargalos nos processos e a automatizar tarefas repetitivas, reduzindo o n\u00famero de funcion\u00e1rios necess\u00e1rios e, consequentemente, os custos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumento da efici\u00eancia: a IA pode ajudar a identificar padr\u00f5es e tend\u00eancias que seriam dif\u00edceis de serem identificados pelos seres humanos, permitindo uma tomada de decis\u00e3o mais assertiva e r\u00e1pida.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Melhoria da experi\u00eancia do cliente: a IA pode ser utilizada para personalizar a experi\u00eancia do cliente, oferecendo recomenda\u00e7\u00f5es e produtos que se adequem \u00e0s suas prefer\u00eancias.<\/span><\/li>\n<\/ul>\n<h2><strong>O que muda com IA?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Segundo Pedro Galopani, \u201cmuitas m\u00e9tricas que temos hoje s\u00e3o baseadas em aferi\u00e7\u00e3o de outras ferramentas ou humano, como \u00e9 o exemplo do RI. Trazer que o impacto disso \u00e9 que as m\u00e9tricas podem n\u00e3o ser equiparadas, e isso significa uma mudan\u00e7a de base de indicadores para a sua \u00e1rea ou empresa.\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Assim, com a constante evolu\u00e7\u00e3o da Intelig\u00eancia Artificial, \u201c\u00e9 essencial que as empresas\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">tenham, cada vez mais, uma abordagem orientada a dados, caso contr\u00e1rio corremos risco de jogar contra a AI.\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><strong>Impacto da IA para a lideran\u00e7a dos neg\u00f3cios<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c9 certo que a IA vai impactar os empregos e cargos. Por\u00e9m, ela n\u00e3o vai somente eliminar trabalhos, mas criar\u00e1 principalmente novos postos e fun\u00e7\u00f5es. Isso demandar\u00e1 uma mudan\u00e7a nas habilidades esperadas para os funcion\u00e1rios. Assim, l\u00edderes precisar\u00e3o identificar e desenvolver estes novos caminhos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dessa forma, l\u00edderes precisar\u00e3o estar prontos para adotar estas mudan\u00e7as, se capacitar para puxar a mudan\u00e7a e serem catalisadores da inova\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E como isso impacta diretamente os l\u00edderes da \u00e1rea de trade marketing?<\/span><\/p>\n<h2><strong>IA aplicada no trade marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Quando falamos na transforma\u00e7\u00e3o e amadurecimento do trade marketing, \u00e9 essencial pensamos na coleta e uso dos dados para a tomada de decis\u00e3o. Varejo, ind\u00fastrias, distribuidores e ag\u00eancias contam com os in\u00fameros <\/span><a href=\"https:\/\/club.involves.com\/beneficios-inteligencia-artificial\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">benef\u00edcios da intelig\u00eancia artificial<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assim, uma das principais vantagens da IA no trade marketing \u00e9 a sua capacidade de permitir a r\u00e1pida tomada de decis\u00e3o, fornecer informa\u00e7\u00f5es precisas e garantir mais produtividade para o time de campo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com dados e informa\u00e7\u00f5es em m\u00e3os, varejo e ind\u00fastria conseguem entender melhor os dados de sell-out dos produtos e tomar decis\u00f5es que aumentem as vendas. Al\u00e9m disso, a intelig\u00eancia artificial pode ser estrat\u00e9gica para encantamento e fideliza\u00e7\u00e3o de shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O uso de softwares com IA s\u00e3o os respons\u00e1veis por coletar e reportar estes dados e possibilitam que a ind\u00fastria e o varejo conquistem melhores resultados.\u00a0<\/span><\/p>\n<h2><strong>Ferramenta de IA para a ind\u00fastria\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Confira algumas das vantagens de utilizar ferramentas de <\/span><a href=\"https:\/\/club.involves.com\/inteligencia-artificial-no-varejo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Intelig\u00eancia Artificial no varejo<\/span><\/a><span style=\"font-weight: 400;\"> e na ind\u00fastria al\u00e9m de ferramentas que utilizam IA.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redu\u00e7\u00e3o de custos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumento da produtividade\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lise de dados<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tomada de decis\u00e3o\u00a0<\/span><\/li>\n<\/ul>\n<p><b><a href=\"https:\/\/involves.com\/stage\/\" target=\"_blank\" rel=\"noopener\">Involves Stage<\/a>: IA aplicada a vis\u00e3o computacional para capturar dados de g\u00f4ndolas por fotos<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Com a ferramenta \u00e9 poss\u00edvel roteirizar os times de campo, otimizando os recursos e sem precisar de especialistas em roteiros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assim, para que a ind\u00fastria e o varejo possam aproveitar os benef\u00edcios da IA, \u00e9 importante que esses setores tomem algumas a\u00e7\u00f5es, como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar os processos que podem se beneficiar da IA: \u00e9 importante que as empresas identifiquem quais processos podem ser automatizados e melhorados com a IA, de forma a priorizar os investimentos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investir em infraestrutura: a aplica\u00e7\u00e3o da IA requer uma infraestrutura adequada, como servidores e sistemas de armazenamento de dados. \u00c9 importante que as empresas invistam nessa infraestrutura para garantir o sucesso da implementa\u00e7\u00e3o da IA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contratar profissionais capacitados: a aplica\u00e7\u00e3o da IA requer profissionais capacitados, como cientistas de dados e engenheiros de machine learning. \u00c9 importante que as empresas invistam na contrata\u00e7\u00e3o e capacita\u00e7\u00e3o desses profissionais.<\/span><\/li>\n<\/ul>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-d302f38c-09c7-4541-b68f-fd0fc9ff5288\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-d302f38c-09c7-4541-b68f-fd0fc9ff5288\" class=\"hs-cta-node hs-cta-d302f38c-09c7-4541-b68f-fd0fc9ff5288\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/d302f38c-09c7-4541-b68f-fd0fc9ff5288\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" id=\"hs-cta-img-d302f38c-09c7-4541-b68f-fd0fc9ff5288\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/d302f38c-09c7-4541-b68f-fd0fc9ff5288.png\" alt=\"CTA Reconhecimento por Imagem\" width=\"1170\" height=\"260\" \/><\/a><\/span><\/span><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">IA<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Intelig\u00eancia Artificial<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Reconhecimento por imagem<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubra como a revolu\u00e7\u00e3o da Intelig\u00eancia Artificial pode transformar e beneficiar o varejo e a ind\u00fastria. <\/p>\n","protected":false},"author":23,"featured_media":22869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[420,422],"tags":[360,176,154],"class_list":["post-21726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-e-inteligencia-de-dados","category-tendencias-e-mercado","tag-ia","tag-inteligencia-artificial","tag-reconhecimento-por-imagem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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