{"id":22296,"date":"2024-04-24T00:57:08","date_gmt":"2024-04-24T00:57:08","guid":{"rendered":"https:\/\/club.involves.com\/?p=22296"},"modified":"2024-04-24T00:57:08","modified_gmt":"2024-04-24T00:57:08","slug":"como-se-destacar-da-concorrencia-no-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/como-se-destacar-da-concorrencia-no-trade-marketing\/","title":{"rendered":"Como se destacar da concorr\u00eancia no trade marketing: estrat\u00e9gias para conquistar o shopper"},"content":{"rendered":"

Entender como se destacar da concorr\u00eancia no trade marketing \u00e9 essencial para impulsionar o sell-out e dar visibilidade aos produtos no ponto de venda. Mas esse processo pode ter seus desafios, afinal, \u00e9 necess\u00e1rio entender os concorrentes, o comportamento dos shoppers e identificar as melhores oportunidades.<\/span><\/p>\n

Neste artigo vamos abordar a\u00e7\u00f5es espec\u00edficas para compreender melhor a concorr\u00eancia e conquistar o shopper.<\/strong><\/p>\n

#1 Conhe\u00e7a a concorr\u00eancia<\/h2>\n

\u00c9 crucial estar ciente das estrat\u00e9gias e a\u00e7\u00f5es da concorr\u00eancia. Isso envolve verificar os pre\u00e7os praticados, analisar as a\u00e7\u00f5es promocionais, acompanhar os lan\u00e7amentos de produtos e monitorar o abastecimento nos PDVs. <\/span><\/p>\n

Essas informa\u00e7\u00f5es podem garantir que a sua oferta e a\u00e7\u00f5es sejam competitivas, ajudando a identificar oportunidades e amea\u00e7as, permitindo ajustes para manter a relev\u00e2ncia no mercado.<\/span><\/p>\n

#2 Planejamento de a\u00e7\u00f5es de trade marketing<\/h2>\n

O planejamento \u00e9 a base para o sucesso no trade marketing. Envolve diversas etapas, desde o estudo da concorr\u00eancia at\u00e9 a defini\u00e7\u00e3o de objetivos e KPIs relevantes. Ter esse planejamento bem estabelecido \u00e9 o que efetivamente possibilitar\u00e1 avaliar o sucesso das a\u00e7\u00f5es.<\/strong> <\/span><\/p>\n

Um planejamento s\u00f3lido orienta a execu\u00e7\u00e3o, garantindo que cada a\u00e7\u00e3o esteja alinhada com os objetivos estrat\u00e9gicos da marca. <\/span>Voc\u00ea pode ler mais sobre esse assunto no artigo completo sobre planejamento de trade marketing.<\/a><\/span><\/p>\n

#3 Execu\u00e7\u00e3o eficiente<\/h2>\n

A execu\u00e7\u00e3o eficiente \u00e9 fundamental para conquistar o shopper<\/em> no PDV. Isso inclui desde uma boa avalia\u00e7\u00e3o do mix de produtos e canais que ser\u00e3o trabalhados em cada estabelecimento, at\u00e9 o cumprimento das estrat\u00e9gias de exposi\u00e7\u00e3o, garantindo a disponibilidade de estoque para evitar rupturas.<\/span><\/p>\n

Uma boa execu\u00e7\u00e3o a forma mais efetiva de conquistar a aten\u00e7\u00e3o do shopper e impulsionar o sell-out.<\/strong><\/p>\n

#4 Relacionamento com varejistas e distribuidores<\/h2>\n

Manter um relacionamento pr\u00f3ximo com varejistas e distribuidores pode fazer toda a diferen\u00e7a no sucesso da sua estrat\u00e9gia. Estabelecer v\u00ednculos s\u00f3lidos com esses parceiros garante uma execu\u00e7\u00e3o eficiente das estrat\u00e9gias no PDV.<\/span><\/p>\n

Os promotores desempenham um papel importante nesse aspecto, atuando como intermedi\u00e1rios entre a marca e os varejistas.<\/span><\/p>\n

#5 Uso eficiente de dados<\/strong><\/h2>\n

Os dados coletados no PDV s\u00e3o extremamente valiosos para a tomada de decis\u00f5es, afinal o uso eficiente dessas informa\u00e7\u00f5es \u00e9 provavelmente o maior diferencial de uma estrat\u00e9gia assertiva. A coleta de dados eficiente e de qualidade permite uma compreens\u00e3o mais profunda do comportamento do shopper e das tend\u00eancias de mercado.<\/strong> <\/span><\/p>\n

O Reconhecimento por Imagem do Involves Stage<\/a>, por exemplo, facilita a coleta r\u00e1pida e precisa de dados, permitindo an\u00e1lises detalhadas e adapta\u00e7\u00f5es estrat\u00e9gicas em tempo real.<\/span><\/p>\n

Por\u00e9m, mais do que coletar dados, \u00e9 fundamental fazer an\u00e1lises aprofundadas dessas informa\u00e7\u00f5es, identificando oportunidades e ajustando a execu\u00e7\u00e3o conforme necess\u00e1rio.<\/span><\/p>\n

Se voc\u00ea quer se aprofundar no assunto, o ebook “Guia de execu\u00e7\u00e3o para Gestores de Trade Marketing<\/a>” oferece insights valiosos e dicas pr\u00e1ticas para impulsionar os resultados no PDV. Baixe agora e d\u00ea o pr\u00f3ximo passo para o sucesso no trade marketing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Descubra estrat\u00e9gias essenciais para se destacar da concorr\u00eancia no trade marketing, conquistar o shopper e impulsionar o sell-out. <\/p>\n","protected":false},"author":23,"featured_media":22873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421],"tags":[],"class_list":["post-22296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing"],"acf":[],"yoast_head":"\nComo se destacar da concorr\u00eancia no trade marketing? - Involves Club<\/title>\n<meta name=\"description\" content=\"Descubra estrat\u00e9gias essenciais para se destacar da concorr\u00eancia no trade marketing, conquistar o shopper e impulsionar o sell-out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/como-se-destacar-da-concorrencia-no-trade-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como se destacar da concorr\u00eancia no trade marketing? 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