{"id":22350,"date":"2024-08-09T16:31:47","date_gmt":"2024-08-09T16:31:47","guid":{"rendered":"https:\/\/club.involves.com\/?p=22350"},"modified":"2024-08-09T16:31:47","modified_gmt":"2024-08-09T16:31:47","slug":"inteligencia-artificial-no-pdv","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/inteligencia-artificial-no-pdv\/","title":{"rendered":"A Intelig\u00eancia Artificial dominou o PDV?"},"content":{"rendered":"<p>Durante o <strong>Involves Experience 2024<\/strong> no M\u00e9xico, um dos momentos mais marcantes foi a palestra intitulada &#8220;A Intelig\u00eancia Artificial dominou o PDV?&#8221;. Conduzida por Jennifer Hernandez e Guilherme Coan, a sess\u00e3o abordou <strong>como a IA est\u00e1 transformando o trade marketing e revolucionando a gest\u00e3o dos PDVs.<\/strong>\u00a0Com o avan\u00e7o da tecnologia, as empresas est\u00e3o descobrindo novas formas de automatizar processos e obter dados precisos, o que \u00e9 essencial para a tomada de decis\u00f5es estrat\u00e9gicas em um ambiente cada vez mais competitivo.<\/p>\n<h3>1. A intelig\u00eancia artificial impulsiona a execu\u00e7\u00e3o nos pontos de venda<\/h3>\n<p>A Intelig\u00eancia Artificial (IA) deixou de ser uma tecnologia emergente para se tornar um componente crucial na execu\u00e7\u00e3o eficiente das estrat\u00e9gias de trade marketing nos PDVs. Durante a palestra, Jennifer e Guilherme destacaram como a IA est\u00e1 permitindo que marcas e varejistas automatizem e otimizem processos chave nas lojas.<\/p>\n<p>Essa tecnologia facilita a coleta de dados, a an\u00e1lise em tempo real e a execu\u00e7\u00e3o de a\u00e7\u00f5es que antes exigiam tempo e recursos significativos. Segundo Guilherme Coan, <strong>\u201cA intelig\u00eancia artificial veio para reduzir tempo, ganhar velocidade e depois fazer recomenda\u00e7\u00f5es\u201d<\/strong>.<\/p>\n<h3>2. A tecnologia assume as tarefas manuais e repetitivas<\/h3>\n<p>Uma das grandes vantagens da IA \u00e9 sua capacidade de assumir tarefas manuais e repetitivas, liberando as equipes para se concentrarem em atividades de maior valor agregado. Jennifer Hernandez enfatizou a import\u00e2ncia de automatizar essas tarefas para melhorar a efici\u00eancia nos PDVs: &#8220;A ideia \u00e9 desenvolver solu\u00e7\u00f5es que automatizem tarefas operacionais para que possamos ter mais a\u00e7\u00e3o no ponto de venda, que \u00e9 o que, no final das contas, gera receita&#8221;.<\/p>\n<p>Essa automa\u00e7\u00e3o n\u00e3o s\u00f3 otimiza o tempo, mas tamb\u00e9m <strong>melhora a precis\u00e3o e reduz a margem de erro na execu\u00e7\u00e3o das estrat\u00e9gias<\/strong>.<\/p>\n<h3>3. Dados de alta precis\u00e3o com menos erros humanos<\/h3>\n<p>A coleta e an\u00e1lise de dados s\u00e3o fundamentais para qualquer opera\u00e7\u00e3o de trade marketing. Com o uso de IA, as empresas podem obter dados de alta precis\u00e3o e minimizar os erros humanos.<\/p>\n<p>Um exemplo destacado disso \u00e9 o <a href=\"https:\/\/involves.com\/stage\/?page_id=16\" target=\"_blank\" rel=\"noopener\"><strong>Reconhecimento por Imagens<\/strong> do <strong>Involves Stage<\/strong><\/a>, que permite que a<strong>s equipes de campo capturem e analisem imagens dos PDVs em tempo real, com precis\u00e3o de at\u00e9 88%, superior ao olho humano. <\/strong>Essa ferramenta proporciona insights valiosos que melhoram a visibilidade do produto e permitem ajustes r\u00e1pidos na estrat\u00e9gia.<\/p>\n<h3>4. Aplica\u00e7\u00f5es que recomendam a\u00e7\u00f5es com base nos dados<\/h3>\n<p><strong>A capacidade da IA de analisar grandes volumes de dados e oferecer recomenda\u00e7\u00f5es precisas \u00e9 uma de suas caracter\u00edsticas mais poderosas<\/strong>. As aplica\u00e7\u00f5es avan\u00e7adas de IA podem sugerir a\u00e7\u00f5es espec\u00edficas com base nos dados coletados, permitindo que as marcas maximizem sua presen\u00e7a nos PDVs e garantam que seus produtos estejam bem posicionados e acess\u00edveis aos consumidores.<\/p>\n<p>Guilherme ressaltou esse aspecto ao mencionar que a IA n\u00e3o s\u00f3 acelera o processo, mas tamb\u00e9m fornece recomenda\u00e7\u00f5es estrat\u00e9gicas que podem fazer a diferen\u00e7a no sucesso de uma campanha.<\/p>\n<h3>Aproveite a IA na sua estrat\u00e9gia de Trade Marketing<\/h3>\n<p><strong>A Intelig\u00eancia Artificial est\u00e1 redefinindo o futuro do trade marketing, proporcionando \u00e0s empresas as ferramentas necess\u00e1rias para tomar decis\u00f5es mais informadas e estrat\u00e9gicas.<\/strong> Se voc\u00ea deseja aprender como implementar essas tecnologias na sua opera\u00e7\u00e3o, recomendamos a leitura do material &#8220;<a href=\"https:\/\/content.involves.com\/infografico-reconhecimento-imagens-trade\">Reconhecimento de Imagem e Intelig\u00eancia Artificial: 3 passos para aplicar na sua opera\u00e7\u00e3o de Trade Marketing<\/a>&#8220;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra como a Intelig\u00eancia Artificial est\u00e1 revolucionando o trade marketing e a gest\u00e3o dos PDVs com insights exclusivos do Involves Experience 2024.<\/p>\n","protected":false},"author":23,"featured_media":22892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[420,422],"tags":[],"class_list":["post-22350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-e-inteligencia-de-dados","category-tendencias-e-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Intelig\u00eancia Artificial dominou o PDV? 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