{"id":22448,"date":"2024-09-27T16:21:07","date_gmt":"2024-09-27T16:21:07","guid":{"rendered":"https:\/\/club.involves.com\/?p=22448"},"modified":"2024-10-04T16:19:08","modified_gmt":"2024-10-04T16:19:08","slug":"tendencias-de-trade-marketing-2025","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/tendencias-de-trade-marketing-2025\/","title":{"rendered":"Tend\u00eancias do Trade Marketing 2025: o que esperar e como se preparar"},"content":{"rendered":"

O cen\u00e1rio de trade marketing<\/strong> est\u00e1 em constante transforma\u00e7\u00e3o, e para 2025 n\u00e3o ser\u00e1 diferente. Com o avan\u00e7o das tecnologias, mudan\u00e7as no comportamento do shopper e a crescente complexidade dos canais de vendas, as empresas precisam estar preparadas para adaptar suas estrat\u00e9gias.<\/p>\n

Neste post, vamos destacar as principais tend\u00eancias que moldar\u00e3o o trade marketing no pr\u00f3ximo ano e como se atualizar sobre essas mudan\u00e7as;<\/p>\n

Customiza\u00e7\u00e3o por canal de execu\u00e7\u00e3o e canais de proximidade<\/h2>\n

Uma das grandes tend\u00eancias para 2025 \u00e9 a customiza\u00e7\u00e3o das execu\u00e7\u00f5es por canal<\/strong>, principalmente quando falamos de canais de proximidade<\/strong> que atendem compras de conveni\u00eancia. Cada canal possui caracter\u00edsticas pr\u00f3prias e exige guias de execu\u00e7\u00e3o adaptados \u00e0 sua din\u00e2mica.<\/p>\n

O grande desafio ser\u00e1 personalizar essas execu\u00e7\u00f5es para garantir que o mix de produtos e o layout no PDV estejam alinhados com as expectativas do consumidor de cada tipo de canal, como lojas de conveni\u00eancia e mercados de bairro.<\/p>\n

Experi\u00eancia do shopper\u00a0 e jornada de compra<\/h2>\n

A experi\u00eancia do shopper<\/strong> continuar\u00e1 sendo um dos principais focos das estrat\u00e9gias de trade marketing em 2025. Entender a jornada de compra<\/strong> atrav\u00e9s de dados precisos permitir\u00e1 \u00e0s marcas identificar os melhores pontos de convers\u00e3o no PDV.<\/p>\n

A coleta e an\u00e1lise de dados sobre o comportamento do consumidor ser\u00e3o essenciais para ajustar a exposi\u00e7\u00e3o dos produtos, criar ambientes de compra mais atrativos e melhorar a comunica\u00e7\u00e3o com o shopper, aumentando as chances de vendas.<\/p>\n

Omnicalidade, disponibilidade e ruptura<\/h2>\n

A omnichannelidade<\/strong> j\u00e1 \u00e9 uma realidade e, para 2025, o desafio ser\u00e1 garantir a disponibilidade<\/strong> dos produtos em todos os canais e evitar a ruptura<\/strong> no PDV. Isso significa trabalhar com um mix m\u00ednimo<\/strong> de produtos que esteja presente em todos os pontos de contato do consumidor, seja no f\u00edsico ou no digital.<\/p>\n

A ruptura, al\u00e9m de prejudicar a venda, afeta diretamente a percep\u00e7\u00e3o da marca, por isso, ser\u00e1 essencial garantir que tanto o canal quanto a marca n\u00e3o percam o shopper por falta de produtos dispon\u00edveis.<\/p>\n

Consultores e promotores<\/h2>\n

Uma nova tend\u00eancia que vem ganhando for\u00e7a \u00e9 a distin\u00e7\u00e3o entre o papel de consultores<\/strong> e promotores<\/strong> no PDV. Enquanto os promotores s\u00e3o respons\u00e1veis pela manuten\u00e7\u00e3o e exposi\u00e7\u00e3o dos produtos, os consultores exercem um papel mais estrat\u00e9gico e especializado, focado em uma venda consultiva<\/strong> que pode aumentar o share de produtos na necessaire dos shoppers. Essa nova percep\u00e7\u00e3o sobre o comportamento do consumidor mudar\u00e1 a forma como as marcas estruturam suas equipes no PDV.<\/p>\n

Capacita\u00e7\u00e3o multicanal e multimarcas<\/h2>\n

Por fim, uma das principais tend\u00eancias para 2025 ser\u00e1 o investimento em capacita\u00e7\u00e3o recorrente<\/strong> das equipes de campo, focando em m\u00faltiplos canais e portf\u00f3lios de produtos. Com o aumento da complexidade dos canais de venda, as marcas precisar\u00e3o garantir que suas equipes estejam sempre atualizadas sobre as caracter\u00edsticas e benef\u00edcios de cada produto.<\/p>\n

A capacita\u00e7\u00e3o cont\u00ednua ser\u00e1 fundamental para manter a competitividade e garantir que os promotores e consultores tenham o conhecimento necess\u00e1rio para otimizar as vendas no PDV.<\/p>\n

Participe do Webinar sobre Trade Marketing 2025<\/h2>\n

Quer saber mais sobre como essas tend\u00eancias v\u00e3o impactar o trade marketing em 2025? Participe do nosso webinar exclusivo no dia 03\/10<\/strong>, onde especialistas do setor v\u00e3o discutir esses e outros temas essenciais para quem quer estar \u00e0 frente no pr\u00f3ximo ano. Inscreva-se agora<\/a><\/strong> e prepare-se para transformar sua estrat\u00e9gia de trade marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"

Explore as principais tend\u00eancias de trade marketing para 2025, como customiza\u00e7\u00e3o por canal, experi\u00eancia do shopper e estrat\u00e9gias de pre\u00e7o. Prepare-se para o futuro!<\/p>\n","protected":false},"author":23,"featured_media":22924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[422],"tags":[],"class_list":["post-22448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-e-mercado"],"acf":[],"yoast_head":"\nDescubra as tend\u00eancias de Trade Marketing para 2025! - Involves Club<\/title>\n<meta name=\"description\" content=\"Explore as principais tend\u00eancias de trade marketing para 2025, como customiza\u00e7\u00e3o por canal, experi\u00eancia do shopper e estrat\u00e9gias de pre\u00e7o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/tendencias-de-trade-marketing-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubra as tend\u00eancias de Trade Marketing para 2025! 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