{"id":23095,"date":"2025-10-24T16:21:36","date_gmt":"2025-10-24T16:21:36","guid":{"rendered":"https:\/\/club.involves.com\/pt-br\/?p=23095"},"modified":"2025-10-29T16:21:49","modified_gmt":"2025-10-29T16:21:49","slug":"tendencias-de-trade-marketing-2026","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/tendencias-de-trade-marketing-2026\/","title":{"rendered":"Tend\u00eancias de Trade Marketing 2026:  IA, dados e execu\u00e7\u00e3o eficiente no PDV"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O Trade Marketing est\u00e1 mudando \u2014 e r\u00e1pido. O shopper \u00e9 mais exigente, os custos subiram, e a execu\u00e7\u00e3o precisa ser precisa. <\/span><b>Menos achismo, mais dados reais do PDV.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 por isso que reunimos especialistas de grandes marcas para revelar como ser\u00e1 o cen\u00e1rio at\u00e9 2026 e quais estrat\u00e9gias v\u00e3o garantir crescimento sustent\u00e1vel.<\/span><\/p>\n<h2><b>O que voc\u00ea vai aprender<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Como aplicar IA na execu\u00e7\u00e3o do PDV<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Governan\u00e7a de dados para decis\u00f5es melhores<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efici\u00eancia e produtividade no time de campo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Como modernizar sua Loja Perfeita<\/span><\/li>\n<\/ul>\n<h2><b>Painel de especialistas que nos acompanham<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\ud83d\udcc6 04 de novembro de 2025 (ter\u00e7a)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u23f0 14h (BRT)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\ud83d\udcbb Evento online e gratuito<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Participam:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Arthur Fabris<\/b><span style=\"font-weight: 400;\"> \u2014 Gerente de Customer Success, Involves<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u00e1 10 anos na Involves, acompanha opera\u00e7\u00f5es de clientes nacionais e globais de diferentes setores e portes, observando de perto mudan\u00e7as do mercado e seus efeitos no PDV. Conecta aprendizados de campo a rotinas simples de gest\u00e3o e execu\u00e7\u00e3o, ajudando equipes a priorizar, padronizar e escalar o que funciona.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Luiz Felipe Azevedo<\/b><span style=\"font-weight: 400;\"> \u2014 Gerente Regional de Vendas MG\/RJ\/ES, Alpargatas<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Profissional com s\u00f3lida trajet\u00f3ria nas \u00e1reas Comercial e de Trade Marketing da Alpargatas. Atuou como Gerente Nacional de Trade, liderando a execu\u00e7\u00e3o em todo o pa\u00eds, e hoje est\u00e1 \u00e0 frente das opera\u00e7\u00f5es comerciais de Minas Gerais, Rio de Janeiro e Esp\u00edrito Santo. Participante do Trade Marketing Tour da Involves, leva uma vis\u00e3o pr\u00e1tica dos desafios e prioridades no PDV.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Guilherme Mendes<\/b><span style=\"font-weight: 400;\"> \u2014 Head de Merchandising Alimentar e Farma, Danone<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lidera o merchandising em Alimentar e Farma, com foco em visibilidade, disponibilidade e padroniza\u00e7\u00e3o no PDV. Conduziu Loja Perfeita e campanhas de incentivo para times de campo, com gest\u00e3o de equipes numerosas e foco em produtividade, efetividade e vis\u00e3o shopper-centric no varejo alimentar e em farm\u00e1cias.<\/span><\/p>\n<h2><b>Por que voc\u00ea deve participar deste webinar?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Porque o varejo muda a uma velocidade brutal:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O consumidor decide com <\/span><b>informa\u00e7\u00f5es em tempo real.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O PDV exige <\/span><b>mais precis\u00e3o e menos improvisa\u00e7\u00e3o.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As marcas precisam de <\/span><b>tecnologia que execute e n\u00e3o apenas relate.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A competitividade \u00e9 conquistada a<\/span><b> cada visita \u00e0 loja.<\/b><\/li>\n<\/ul>\n<p><b>2026 ser\u00e1 o ano em que a intelig\u00eancia artificial e os dados do PDV definir\u00e3o quem cresce&#8230; e quem fica fora da prateleira.<\/b><\/p>\n<h3><a href=\"https:\/\/content.involves.com\/pt\/webinar-tendencias-trade-marketing-2026\" target=\"_blank\" rel=\"noopener\"><b>Inscreva-se aqui e garanta sua vaga. Voc\u00ea n\u00e3o pode perder!<\/b><\/a><\/h3>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">estrat\u00e9gia<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubra as tend\u00eancias de Trade Marketing 2026: IA, dados confi\u00e1veis e execu\u00e7\u00e3o eficiente no PDV. Inscreva-se gr\u00e1tis nosso webinar.<\/p>\n","protected":false},"author":29,"featured_media":23096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[420,422],"tags":[102],"class_list":["post-23095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-e-inteligencia-de-dados","category-tendencias-e-mercado","tag-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tend\u00eancias de Trade Marketing 2026: IA, dados e execu\u00e7\u00e3o eficiente no PDV - Involves Club<\/title>\n<meta name=\"description\" content=\"Descubra as tend\u00eancias de Trade Marketing 2026: IA, dados confi\u00e1veis e execu\u00e7\u00e3o eficiente no PDV. 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