{"id":23196,"date":"2026-03-06T17:02:01","date_gmt":"2026-03-06T17:02:01","guid":{"rendered":"https:\/\/club.involves.com\/pt-br\/?p=23196"},"modified":"2026-03-09T17:02:16","modified_gmt":"2026-03-09T17:02:16","slug":"involves-stage-e-sinergia-transformando-o-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/involves-stage-e-sinergia-transformando-o-trade-marketing\/","title":{"rendered":"Involves Stage e Sinergia: Transformando o Trade Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O trade marketing tornou-se fundamental para marcas que atuam no varejo. Ele evoluiu da simples execu\u00e7\u00e3o no <\/span><a href=\"https:\/\/content.involves.com\/pt\/guia-para-conquistar-o-pdv\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ponto de venda (PDV)<\/span><\/a><span style=\"font-weight: 400;\"> para uma disciplina baseada em intelig\u00eancia de dados. Nesse cen\u00e1rio, a <\/span><b>Sinergia<\/b><span style=\"font-weight: 400;\">, uma consultoria empresarial com mais de 10 anos de trajet\u00f3ria, conseguiu se posicionar como refer\u00eancia em inova\u00e7\u00e3o e efici\u00eancia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por meio de sua parceria estrat\u00e9gica com o <\/span><a href=\"https:\/\/involves.com\/pt-br\/stage\/\" target=\"_blank\" rel=\"noopener\"><b>Involves Stage<\/b><\/a><span style=\"font-weight: 400;\">, a empresa n\u00e3o apenas superou os desafios log\u00edsticos de um ambiente complexo, como tamb\u00e9m estabeleceu um novo padr\u00e3o de excel\u00eancia operacional que supera as m\u00e9dias da regi\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Sinergia nasceu com foco no desenvolvimento comercial de pequenas e m\u00e9dias empresas. No entanto, a pandemia marcou um ponto de inflex\u00e3o que levou a empresa a entrar no trade marketing. O que come\u00e7ou como uma resposta a uma crise acabou se transformando em um modelo de neg\u00f3cio disruptivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao implementar a tecnologia do <\/span><b>Involves Stage<\/b><span style=\"font-weight: 400;\">, a Sinergia conseguiu profissionalizar sua opera\u00e7\u00e3o de campo, oferecendo \u00e0s marcas nacionais e multinacionais total visibilidade sobre seus produtos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoje, a ag\u00eancia n\u00e3o apenas reporta execu\u00e7\u00f5es, mas tamb\u00e9m entrega <\/span><b>dados em tempo real<\/b><span style=\"font-weight: 400;\">, permitindo que seus clientes tomem decis\u00f5es estrat\u00e9gicas imediatas. Assim, consolidou-se como uma das principais ag\u00eancias do pa\u00eds, gra\u00e7as ao seu foco na disciplina operacional e na estabilidade dos dados.<\/span><\/p>\n<h1><b>O desafio: Operando \u00e0s cegas<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Antes de trabalhar com as solu\u00e7\u00f5es da Involves, a Sinergia enfrentava barreiras cr\u00edticas em um mercado altamente vol\u00e1til. Operar na Venezuela significa lidar com mudan\u00e7as di\u00e1rias de pre\u00e7os, estoque e comportamento do consumidor, o que faz com que informa\u00e7\u00f5es desatualizadas percam valor rapidamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os principais obst\u00e1culos inclu\u00edam:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Falta de visibilidade<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Era dif\u00edcil validar para as marcas que os promotores estavam cumprindo suas jornadas e rotas de visita aos pontos de venda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dados obsoletos<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">A coleta manual de informa\u00e7\u00f5es ou o envio por e-mail gerava atrasos cr\u00edticos. As marcas tomavam decis\u00f5es com base em dados da semana anterior, o que se tornava ineficiente, j\u00e1 que n\u00e3o era poss\u00edvel aplicar corre\u00e7\u00f5es a tempo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tentativas anteriores sem sucesso<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">A Sinergia tentou desenvolver solu\u00e7\u00f5es internas e utilizar outras ferramentas de software, mas essas iniciativas fracassaram devido \u00e0 instabilidade t\u00e9cnica e \u00e0 incapacidade de operar em modo offline \u2014 uma funcionalidade indispens\u00e1vel diante da infraestrutura tecnol\u00f3gica da regi\u00e3o.<\/span><\/li>\n<\/ul>\n<h1><b>A solu\u00e7\u00e3o: tecnologia como pilar de confian\u00e7a<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">A busca por uma solu\u00e7\u00e3o que validasse efici\u00eancia, tempo de trabalho e estabilidade dos dados coletados no ponto de venda levou a Sinergia a descobrir o <\/span><b>Involves Stage<\/b><span style=\"font-weight: 400;\">, que oferece estabilidade, evolu\u00e7\u00e3o tecnol\u00f3gica e acesso imediato \u00e0s informa\u00e7\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A implementa\u00e7\u00e3o foi estruturada em quatro pilares principais:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tracking e cumprimento de rotas<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Monitoramento em tempo real via GPS, garantindo que 100% das rotas e jornadas sejam cumpridas conforme o planejado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Padroniza\u00e7\u00e3o de auditorias<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Captura estruturada de dados que cobre desde a chegada ao PDV at\u00e9 a sa\u00edda, permitindo uma auditoria completa do ciclo de vendas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Status Day<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Um sistema de relat\u00f3rios que revela presen\u00e7a, tempo em loja e KPIs espec\u00edficos, transformando o trabalho do promotor em informa\u00e7\u00f5es valiosas de mercado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acompanhamento e requalifica\u00e7\u00e3o<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Os supervisores utilizam a plataforma para corrigir execu\u00e7\u00f5es de forma imediata, elevando constantemente o n\u00edvel t\u00e9cnico da equipe de campo.<\/span><\/li>\n<\/ul>\n<h1><b>Resultados: superando a m\u00e9dia do mercado<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">A combina\u00e7\u00e3o entre a metodologia da Sinergia e a tecnologia do <\/span><b>Involves Stage<\/b><span style=\"font-weight: 400;\"> gerou indicadores que posicionam a ag\u00eancia muito acima da m\u00e9dia latino-americana. A disciplina operacional se reflete nos seguintes indicadores de gest\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>87% de logins<\/b><span style=\"font-weight: 400;\"> (presen\u00e7a e pontualidade)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>78% de visitas efetivas realizadas<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>83% de tarefas conclu\u00eddas com sucesso no PDV<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Al\u00e9m dos n\u00fameros, o impacto se traduz em tr\u00eas transforma\u00e7\u00f5es qualitativas importantes:<\/span><\/p>\n<p><b>Confian\u00e7a refor\u00e7ada<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">A transpar\u00eancia nos relat\u00f3rios elevou o profissionalismo da Sinergia perante a ind\u00fastria multinacional, fortalecendo a credibilidade de suas opera\u00e7\u00f5es.<\/span><\/p>\n<p><b>Agilidade na tomada de decis\u00f5es<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">A Sinergia passou de relat\u00f3rios hist\u00f3ricos para dados praticamente em tempo real, permitindo a\u00e7\u00f5es comerciais em tempo recorde.<\/span><\/p>\n<p><b>Nova cultura de trabalho<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">O papel do promotor evoluiu. Com o apoio da plataforma, o time de campo deixou de ser visto apenas como executor e passou a atuar como especialista em trade marketing focado em efici\u00eancia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPoder ver m\u00e9tricas e medi\u00e7\u00f5es em tempo real nos ajudou a ter uma vis\u00e3o muito mais clara. O sucesso \u00e9 uma combina\u00e7\u00e3o entre o acompanhamento da Involves e nossa disciplina operacional\u201d, afirma <\/span><b>Jos\u00e9 Corredor, Technology Manager da Sinergia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Sua empresa est\u00e1 enfrentando um desafio semelhante?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Entre em contato conosco \u2014 podemos potencializar sua marca assim como fizemos com a Sinergia.<\/span><\/p>\n<h4><a href=\"https:\/\/content.involves.com\/pt-br\/case-sinergia\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>Confira o case completo da Sinergia aqui<\/b><\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a como uma empresa de Trade Marketing alcan\u00e7ou 83% de efici\u00eancia usando o Involves Stage para otimizar dados em tempo real.<\/p>\n","protected":false},"author":29,"featured_media":23197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-23196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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