{"id":2444,"date":"2016-04-23T11:52:53","date_gmt":"2016-04-23T11:52:53","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=2444"},"modified":"2023-01-24T19:54:22","modified_gmt":"2023-01-24T19:54:22","slug":"coordenador-de-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/coordenador-de-trade-marketing\/","title":{"rendered":"3 dicas que todo coordenador de trade marketing deveria saber"},"content":{"rendered":"<p style=\"font-size: 15px;\">Pode parecer clich\u00ea sempre come\u00e7ar meus textos do Clube falando sobre como estudar trade marketing e o trabalho do coordenador de trade marketing \u00e9 importante, mas \u00e9 que fica dif\u00edcil fugir dessa m\u00e1xima neste contexto complexo.<\/p>\n<p style=\"font-size: 15px;\">Se voc\u00ea tem acompanhado as postagens por aqui, j\u00e1 teve uma ideia b\u00e1sica sobre a hist\u00f3ria do <a href=\"https:\/\/club.involves.com\/blog\/trade-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">trade marketing<\/a> e se aprofundou no conceito de <a href=\"https:\/\/club.involves.com\/blog\/o-que-e-merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">merchandising<\/a>, certo?<\/p>\n<p style=\"font-size: 15px;\">Entender o papel de um coordenador\u00a0\u00e9 tamb\u00e9m se aprofundar um pouco em como o trade marketing funciona na pr\u00e1tica. \u00c9 nesta etapa do processo em que se respira estrat\u00e9gia.<\/p>\n<p style=\"font-size: 15px;\">Primeiro, vamos ao conceito. Se voc\u00ea fizer uma busca r\u00e1pida na internet vai encontrar a defini\u00e7\u00e3o da fun\u00e7\u00e3o de um coordenador\u00a0de trade marketing:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" style=\"width: 500px;\" title=\"coordenador de trade marketing\" src=\"https:\/\/club.involves.com\/wp-content\/uploads\/2017\/08\/post-3.png\" alt=\"coordenador de trade marketing\" width=\"500\" height=\"500\" data-attachment-id=\"6689\" \/><\/p>\n<p style=\"font-size: 15px;\">Se voc\u00ea \u00e9 novo na \u00e1rea ou est\u00e1 aprendendo mais sobre o setor, fique tranquilo, isso \u00e9 comum. Especialistas entendem que a principal fun\u00e7\u00e3o do coordenador de trade marketing \u00e9\u00a0buscar oportunidades de neg\u00f3cios e conseguir fazer movimenta\u00e7\u00f5es internas na empresa. Tudo isso com o intuito de bater as metas e aumentar as vendas de forma planejada (<a href=\"https:\/\/club.involves.com\/blog\/evitar-rupturas-de-estoque\" target=\"_blank\" rel=\"noopener noreferrer\">evitando rupturas de estoque<\/a>).<\/p>\n<p style=\"font-size: 15px;\">A <a href=\"http:\/\/toolboxtm.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tool Box,<\/a> empresa especializada em shopper e consultoria em trade, entende que o coordenador de trade marketing \u00e9 \u201cprovavelmente a pessoa que mais faz reuni\u00f5es de alinhamento na empresa.\u201d.<\/p>\n<p style=\"font-size: 15px;\">Isto porque \u00e9 ele quem deve estar por dentro de todo o processo e organiza (em conjunto com outros departamentos) o <a href=\"https:\/\/club.involves.com\/blog\/planejamento-de-trade-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">planejamento de trade marketing<\/a>. Neste contexto existe uma realidade inconveniente. O \u00edndice de turnover na \u00e1rea \u00e9 bastante alto.<\/p>\n<h2 style=\"font-size: 15px;\">1 &#8211; O TRADE\u00a0MARKETING AINDA \u00c9 UMA NOVIDADE A SER EXPLORADA<\/h2>\n<p style=\"font-size: 15px;\">O trade marketing ainda \u00e9 uma atividade recente quando pensado no mercado tradicional, n\u00e3o s\u00e3o todas as empresas que tem a cultura de inova\u00e7\u00e3o para investir nessa \u00e1rea.<\/p>\n<p style=\"font-size: 15px;\">\u00c9 preciso ter a compreens\u00e3o que o trade marketing trabalha entre os setores de marketing e vendas, n\u00e3o tem como pensar num e excluir o outro. A sinergia de vendas e comunica\u00e7\u00e3o \u00e9 o que move o trade.<\/p>\n<p style=\"font-size: 15px;\">Se o respons\u00e1vel pela \u00e1rea n\u00e3o entende qual o rumo e por onde come\u00e7ar, a migra\u00e7\u00e3o falha para um dos lados n\u00e3o \u00e9 rara. \u00c9 preciso pensar antes de movimentar cada pe\u00e7a, como em um jogo de xadrez.<\/p>\n<p style=\"font-size: 15px;\">Mas pior que dar um passo em falso \u00e9 n\u00e3o sair do lugar. Ou em outras palavras: a concorr\u00eancia n\u00e3o espera, movimente-se tamb\u00e9m!<\/p>\n<h2 style=\"font-size: 15px;\">2 &#8211; COORDENADOR DE TRADE MARKETING TAMB\u00c9M ERRA<\/h2>\n<p style=\"font-size: 15px;\">Para ser um coordenador de trade marketing de sucesso\u00a0\u00e9 preciso decidir, fazer, tentar, participar, descer do muro e assumir posi\u00e7\u00f5es com coragem e confian\u00e7a.<\/p>\n<p style=\"font-size: 15px;\">Errar, n\u00e3o s\u00f3 \u00e9 humano como necess\u00e1rio. O crescimento, o desenvolvimento, a aprendizagem se fazem muito mais atrav\u00e9s da an\u00e1lise de nossos erros do que pelos nossos acertos. \u00c9 preciso ter a coragem de errar. \u00c9 assim que se adquire a experi\u00eancia t\u00e3o buscada pelos grandes <a href=\"https:\/\/club.involves.com\/blog\/dicas-de-lideranca-de-equipes\/\" target=\"_blank\" rel=\"noopener noreferrer\">l\u00edderes e gestores<\/a>.<\/p>\n<p style=\"font-size: 15px;\">\u00c9 claro, tamb\u00e9m, que falamos de errar e aprender com o erro. N\u00e3o repita o erro!<\/p>\n<h2 style=\"font-size: 15px;\">2 &#8211; CONHECIMENTO DE EMPREENDEDORISMO E GEST\u00c3O<\/h2>\n<p style=\"font-size: 15px;\">Este perfil do profissional de trade permite que a pessoal busque autonomia para crescer e se desenvolver dentro e fora da empresa. Neste caso a empresa e seus gestores precisam entender que esta pessoa pode se tornar empreendedora dentro da empresa em que se prop\u00f4s trabalhar. Para isso \u00e9 preciso encontrar formas de manter um colaborador com vis\u00e3o avan\u00e7ada.<\/p>\n<p style=\"font-size: 15px;\">Podemos dizer que a principal parte pr\u00e1tica do trade \u00e9 o merchandising. \u00c9 neste momento que se aplicam em campo as a\u00e7\u00f5es estrat\u00e9gicas articuladas previamente. Por isso, \u00e9 fundamental estabelecer um padr\u00e3o.<\/p>\n<p style=\"font-size: 15px;\">\u00c9 a <a href=\"https:\/\/club.involves.com\/blog\/trade-maiores-industrias-do-brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">gest\u00e3o de trade marketing<\/a> que vai lidar diretamente com merchandising na tomada das decis\u00f5es nos canais de distribui\u00e7\u00e3o e tamb\u00e9m \u00e9 o gestor quem ir\u00e1 definir como ser\u00e1 a estrat\u00e9gia de marketing. Al\u00e9m disso, \u00e9 este profissional que lidera as decis\u00f5es relacionadas ao shopper.<\/p>\n<p style=\"font-size: 15px;\">Resumindo, exercer o trade compreende quatro pilares: estrat\u00e9gia, t\u00e1tica, operacionaliza\u00e7\u00e3o e suporte \u00e0 decis\u00e3o<\/p>\n<p><img decoding=\"async\" style=\"width: 500px;\" src=\"https:\/\/club.involves.com\/wp-content\/uploads\/2017\/08\/post-1.png\" alt=\"coordenador de trade marketing\" width=\"500\" height=\"500\" data-attachment-id=\"6691\" \/><\/p>\n<p style=\"font-size: 15px;\">Como todo bom profissional do trade marketing, voc\u00ea j\u00e1 tem em m\u00e3os o seu guia de execu\u00e7\u00e3o. Assim, vai ficar ainda mais f\u00e1cil desenvolver suas a\u00e7\u00f5es no dia a dia.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a2b2aabb-a71c-41bb-a194-dbf9df3ae29d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a2b2aabb-a71c-41bb-a194-dbf9df3ae29d\" class=\"hs-cta-node hs-cta-a2b2aabb-a71c-41bb-a194-dbf9df3ae29d\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/a2b2aabb-a71c-41bb-a194-dbf9df3ae29d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-a2b2aabb-a71c-41bb-a194-dbf9df3ae29d\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/a2b2aabb-a71c-41bb-a194-dbf9df3ae29d.png\" alt=\"Aplicativo para Promotor de Vendas\" width=\"1170\" height=\"260\" \/><\/a><\/span><\/span><br \/>\n<!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ag\u00eancia<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Distribuidor<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Ind\u00fastria<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Servi\u00e7os<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">Varejo<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Entender o papel de um coordenador de trade marketing \u00e9 tamb\u00e9m se aprofundar um pouco em como o trade marketing funciona na pr\u00e1tica.<\/p>\n","protected":false},"author":4,"featured_media":2887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,418],"tags":[36,37,38,39,40],"class_list":["post-2444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-gestao-de-equipes-de-campo","tag-agencia","tag-distribuidor","tag-industria","tag-servicos","tag-varejo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coordenador de trade marketing: 3 dicas infal\u00edveis para o seu sucesso<\/title>\n<meta name=\"description\" content=\"Entender o papel de um coordenador de trade marketing \u00e9 tamb\u00e9m se aprofundar um pouco em como o trade marketing funciona na pr\u00e1tica.\" \/>\n<meta name=\"robots\" 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