{"id":3609,"date":"2016-02-03T18:01:32","date_gmt":"2016-02-03T18:01:32","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=3609"},"modified":"2023-01-25T17:17:01","modified_gmt":"2023-01-25T17:17:01","slug":"5-licoes-fundamentais-de-merchandising-estrategico","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/","title":{"rendered":"5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico"},"content":{"rendered":"<p>Muitos profissionais confundem os conceitos de <em>merchandising<\/em> e trade marketing. Poder\u00edamos\u00a0muito bem elaborar esse material por meio de conceitos, mas pensei em algo melhor: resumir os ensinamentos do professor Rubens Sant\u2019Anna para que voc\u00ea entenda um pouco de trade marketing, <em>merchandising<\/em> e a import\u00e2ncia da boa execu\u00e7\u00e3o de <em>merchandising<\/em> para o efetivo resultado das a\u00e7\u00f5es de trade marketing.<\/p>\n<p>Para come\u00e7ar, esperamos que voc\u00ea j\u00e1 tenha tido a oportunidade de assistir a alguma apresenta\u00e7\u00e3o de Rubens Sant\u2019Anna. Principalmente, se do outro lado dessa tela estiver um gestor de trade marketing.<\/p>\n<p>O professor da ESPM-Sul possui mais de 10 anos de experi\u00eancia em projetos de Trade Marketing, sendo respons\u00e1vel pela implanta\u00e7\u00e3o de projetos em empresas como S\u00e3o Paulo Alpargatas, Ambev, Vonpar, Asics, Grendene e Johnson&amp;Johnson. Seu livro, \u201cPlanejamento de Trade Marketing \u2013 O dom\u00ednio do canal de venda\u201d, \u00e9 uma das poucas biografias escritas na \u00faltima d\u00e9cada focada nas estrat\u00e9gias de Trade Marketing.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-037513cc-eb88-4962-a4bb-739c637a4750\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-037513cc-eb88-4962-a4bb-739c637a4750\" class=\"hs-cta-node hs-cta-037513cc-eb88-4962-a4bb-739c637a4750\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/037513cc-eb88-4962-a4bb-739c637a4750\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-037513cc-eb88-4962-a4bb-739c637a4750\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/037513cc-eb88-4962-a4bb-739c637a4750.png\" alt=\"Fa\u00e7a o download do e-Book\" \/><\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muitos profissionais confundem os conceitos de merchandising e trade marketing. Poder\u00edamos\u00a0muito bem elaborar esse material por meio de conceitos, mas pensei em algo melhor: resumir os ensinamentos do professor Rubens [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421,417],"tags":[],"class_list":["post-3609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","category-execucao-no-pdv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[eBook] 5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a fundo as diferen\u00e7as entre trade marketing e merchandising e descubra como a execu\u00e7\u00e3o de merchandising contribui para as a\u00e7\u00f5es de trade!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[eBook] 5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a a fundo as diferen\u00e7as entre trade marketing e merchandising e descubra como a execu\u00e7\u00e3o de merchandising contribui para as a\u00e7\u00f5es de trade!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/\" \/>\n<meta property=\"og:site_name\" content=\"Involves Club\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-03T18:01:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-25T17:17:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/club.involves.com\/wp-content\/uploads\/2016\/02\/Header-Ebook-Merchandising-Estrategico1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Involves Club\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Involves Club\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - Involves Club\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1\"},\"headline\":\"5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico\",\"datePublished\":\"2016-02-03T18:01:32+00:00\",\"dateModified\":\"2023-01-25T17:17:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/\"},\"wordCount\":173,\"commentCount\":87,\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2016\/02\/Header-Ebook-Merchandising-Estrategico1.jpg\",\"articleSection\":[\"Estrat\u00e9gias de Trade Marketing\",\"Execu\u00e7\u00e3o no PDV\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/\",\"url\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/\",\"name\":\"[eBook] 5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico\",\"isPartOf\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2016\/02\/Header-Ebook-Merchandising-Estrategico1.jpg\",\"datePublished\":\"2016-02-03T18:01:32+00:00\",\"dateModified\":\"2023-01-25T17:17:01+00:00\",\"description\":\"Conhe\u00e7a a fundo as diferen\u00e7as entre trade marketing e merchandising e descubra como a execu\u00e7\u00e3o de merchandising contribui para as a\u00e7\u00f5es de trade!\",\"breadcrumb\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#primaryimage\",\"url\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2016\/02\/Header-Ebook-Merchandising-Estrategico1.jpg\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2016\/02\/Header-Ebook-Merchandising-Estrategico1.jpg\",\"width\":1170,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/club.involves.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#website\",\"url\":\"https:\/\/club.involves.com\/pt-br\/\",\"name\":\"Involves Club\",\"description\":\"Involves Club\",\"publisher\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/club.involves.com\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#organization\",\"name\":\"Involves Club\",\"url\":\"https:\/\/club.involves.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png\",\"width\":169,\"height\":49,\"caption\":\"Involves Club\"},\"image\":{\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1\",\"name\":\"Reda\u00e7\u00e3o - Involves Club\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1775486240\",\"url\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1775486240\",\"contentUrl\":\"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1775486240\",\"caption\":\"Reda\u00e7\u00e3o - Involves Club\"},\"sameAs\":[\"https:\/\/club.involves.com\"],\"url\":\"https:\/\/club.involves.com\/pt-br\/author\/redacaoclub\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[eBook] 5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico","description":"Conhe\u00e7a a fundo as diferen\u00e7as entre trade marketing e merchandising e descubra como a execu\u00e7\u00e3o de merchandising contribui para as a\u00e7\u00f5es de trade!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/","og_locale":"pt_BR","og_type":"article","og_title":"[eBook] 5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico","og_description":"Conhe\u00e7a a fundo as diferen\u00e7as entre trade marketing e merchandising e descubra como a execu\u00e7\u00e3o de merchandising contribui para as a\u00e7\u00f5es de trade!","og_url":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/","og_site_name":"Involves Club","article_published_time":"2016-02-03T18:01:32+00:00","article_modified_time":"2023-01-25T17:17:01+00:00","og_image":[{"width":1170,"height":650,"url":"https:\/\/club.involves.com\/wp-content\/uploads\/2016\/02\/Header-Ebook-Merchandising-Estrategico1.jpg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o - Involves Club","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Reda\u00e7\u00e3o - Involves Club","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#article","isPartOf":{"@id":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/"},"author":{"name":"Reda\u00e7\u00e3o - Involves Club","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1"},"headline":"5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico","datePublished":"2016-02-03T18:01:32+00:00","dateModified":"2023-01-25T17:17:01+00:00","mainEntityOfPage":{"@id":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/"},"wordCount":173,"commentCount":87,"publisher":{"@id":"https:\/\/club.involves.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2016\/02\/Header-Ebook-Merchandising-Estrategico1.jpg","articleSection":["Estrat\u00e9gias de Trade Marketing","Execu\u00e7\u00e3o no PDV"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/","url":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/","name":"[eBook] 5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico","isPartOf":{"@id":"https:\/\/club.involves.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#primaryimage"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#primaryimage"},"thumbnailUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2016\/02\/Header-Ebook-Merchandising-Estrategico1.jpg","datePublished":"2016-02-03T18:01:32+00:00","dateModified":"2023-01-25T17:17:01+00:00","description":"Conhe\u00e7a a fundo as diferen\u00e7as entre trade marketing e merchandising e descubra como a execu\u00e7\u00e3o de merchandising contribui para as a\u00e7\u00f5es de trade!","breadcrumb":{"@id":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#primaryimage","url":"https:\/\/club.involves.com\/wp-content\/uploads\/2016\/02\/Header-Ebook-Merchandising-Estrategico1.jpg","contentUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2016\/02\/Header-Ebook-Merchandising-Estrategico1.jpg","width":1170,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/club.involves.com\/pt-br\/5-licoes-fundamentais-de-merchandising-estrategico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/club.involves.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"5 Li\u00e7\u00f5es Fundamentais de Merchandising Estrat\u00e9gico"}]},{"@type":"WebSite","@id":"https:\/\/club.involves.com\/pt-br\/#website","url":"https:\/\/club.involves.com\/pt-br\/","name":"Involves Club","description":"Involves Club","publisher":{"@id":"https:\/\/club.involves.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/club.involves.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/club.involves.com\/pt-br\/#organization","name":"Involves Club","url":"https:\/\/club.involves.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","contentUrl":"https:\/\/club.involves.com\/wp-content\/uploads\/2022\/09\/involves_club_brand_h_2.png","width":169,"height":49,"caption":"Involves Club"},"image":{"@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/club.involves.com\/pt-br\/#\/schema\/person\/f90db2df552913f04b57d9fce22354d1","name":"Reda\u00e7\u00e3o - Involves Club","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1775486240","url":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1775486240","contentUrl":"https:\/\/club.involves.com\/wp-content\/litespeed\/avatar\/52557eb1c053ec617c816e28a0d0c081.jpg?ver=1775486240","caption":"Reda\u00e7\u00e3o - Involves Club"},"sameAs":["https:\/\/club.involves.com"],"url":"https:\/\/club.involves.com\/pt-br\/author\/redacaoclub\/"}]}},"_links":{"self":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/3609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/comments?post=3609"}],"version-history":[{"count":1,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/3609\/revisions"}],"predecessor-version":[{"id":21018,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/posts\/3609\/revisions\/21018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/media\/3733"}],"wp:attachment":[{"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/media?parent=3609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/categories?post=3609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/club.involves.com\/pt-br\/wp-json\/wp\/v2\/tags?post=3609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}