{"id":8336,"date":"2017-10-06T14:50:49","date_gmt":"2017-10-06T14:50:49","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=8336\/"},"modified":"2023-01-24T19:57:37","modified_gmt":"2023-01-24T19:57:37","slug":"trade-insight-a-maior-pesquisa-de-trade-marketing","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/trade-insight-a-maior-pesquisa-de-trade-marketing\/","title":{"rendered":"Trade Insight: A maior pesquisa de Trade Marketing"},"content":{"rendered":"<p style=\"font-size: 15px;\">De maio a junho de 2017, o ent\u00e3o Clube do Trade (hoje, Involves Club) se dedicou a realizar a pesquisa Trade Insight, um mapeamento do <a class=\"\" data-tcb-events=\"\" href=\"https:\/\/club.involves.com\/blog\/trade-marketing\/\" rel=\"noopener noreferrer\" target=\"_blank\">trade marketing no Brasil<\/a>. O projeto tem o intuito de entender como as empresas atuam para empregar o conceito na pr\u00e1tica. &nbsp;<\/p>\n<p style=\"font-size: 15px;\">At\u00e9 hoje, muito se fala que o trade marketing ainda \u00e9 uma \u00e1rea que encontra dificuldades de posicionamento e execu\u00e7\u00e3o no mercado. Especialistas t\u00eam opini\u00f5es divergentes sobre seu surgimento, tanto no mundo quanto em nosso pa\u00eds. H\u00e1 quem diga que, nos Estados Unidos e na Europa, o setor tenha sido estruturado pela primeira vez nas empresas a partir da d\u00e9cada de 80. No Brasil, teria iniciado na d\u00e9cada de 90.<\/p>\n<h3 class=\"\" style=\"font-size: 15px;\">Em quase 30 anos, o que mudou? <\/h3>\n<p style=\"font-size: 15px;\">Afirmarmos que ainda falta maturidade para o trade marketing \u00e9 algo emp\u00edrico, que todos comentam entre os corredores. Mas, na pr\u00e1tica, o que acontece? Por que esse \u00e9 um discurso comum? A \u00e1rea ainda precisa evoluir?<\/p>\n<p style=\"font-size: 15px;\">Foi o que descobrimos com a primeira edi\u00e7\u00e3o da Trade Insight, a <span class=\"bold_text\">pesquisa de trade marketing&nbsp;<\/span>do <a class=\"\" href=\"https:\/\/club.involves.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Involves Club.<\/a><\/p>\n<h2 class=\"\" style=\"font-size: 22px;\">A MAIOR PESQUISA DE TRADE MARKETING DO BRASIL<\/h2>\n<p style=\"font-size: 15px;\">Com 470 respostas de todas as regi\u00f5es do pa\u00eds &#8211; algumas com maior expressividade, outras com menos -, foi poss\u00edvel entender alguns aspectos do contexto atual do setor. Vale destacar que a<span class=\"bold_text\"> regi\u00e3o Sudeste foi a mais participativa<\/span>. Das empresas que responderam a pesquisa, 64% s\u00e3o de S\u00e3o Paulo, Minas Gerais ou Rio de Janeiro. Com 23% das respostas, o Sul ficou em segundo lugar. Norte, Nordeste e Centro-Oeste somaram 11%.&nbsp;<\/p>\n<p style=\"font-size: 15px;\">Entre os ramos de atua\u00e7\u00e3o, a maior parcela de participantes foi da ind\u00fastria, correspondente a 36% das respostas. As ag\u00eancias ficaram em segundo lugar, com 24%, varejistas com 20% e distribuidores e atacadistas com 10%.<\/p>\n<p style=\"font-size: 15px;\">Preparamos um infogr\u00e1fico com o resumo das informa\u00e7\u00f5es do perfil profissional do setor.<\/p>\n<p><span class=\"tve_image_frame\"><img fetchpriority=\"high\" decoding=\"async\" class=\"tve_image\" alt=\"pesquisa trade insight\" style=\"width: 777px;\" src=\"https:\/\/club.involves.com\/wp-content\/uploads\/2017\/10\/pesquisa-trade-insight.png\" width=\"777\" height=\"3762\" data-attachment-id=\"8409\"><\/span><\/p>\n<p style=\"font-size: 15px;\">Agora, confira os resultados completos no relat\u00f3rio exclusivo do Involves Club! Voc\u00ea vai descobrir quais s\u00e3o os <a class=\"\" href=\"https:\/\/club.involves.com\/blog\/desafios-do-trade-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">desafios do trade marketing<\/a> al\u00e9m da ruptura.&nbsp;<\/p>\n<p style=\"font-size: 15px;\">As an\u00e1lises s\u00e3o tamb\u00e9m uma oportunidade de entender as particularidades de cada segmento do mercado. Higiene Pessoal, Perfumaria e Cosm\u00e9ticos, Bazar, Bebidas Alco\u00f3licas e N\u00e3o Alco\u00f3licas, Perec\u00edveis, Mercearias: qual \u00e9 o est\u00e1gio do trade marketing em cada uma dessas cestas?&nbsp;<\/p>\n<p style=\"font-size: 15px;\">Compare os n\u00fameros \u00e0 sua realidade. Depois, que tal deixar um coment\u00e1rio com a sua opini\u00e3o sobre o material?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De maio a junho de 2017, o ent\u00e3o Clube do Trade (hoje, Involves Club) se dedicou a realizar a pesquisa Trade Insight, um mapeamento do trade marketing no Brasil. O [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[422],"tags":[],"class_list":["post-8336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-e-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade Insight: A maior pesquisa sobre Trade Marketing<\/title>\n<meta name=\"description\" content=\"Confira o infogr\u00e1fico que preparamos com dados importantes sobre a maior pesquisa de trade marketing do Brasil. 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