{"id":9237,"date":"2022-05-01T17:56:03","date_gmt":"2022-05-01T17:56:03","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=9237\/"},"modified":"2023-02-02T19:47:20","modified_gmt":"2023-02-02T19:47:20","slug":"matriz-bcg-excel","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/matriz-bcg-excel\/","title":{"rendered":"[Excel] Planilha de Matriz BCG"},"content":{"rendered":"<p><span class=\"tve_custom_font_size\" style=\"font-size: 15px;\">A Matriz BCG \u00e9 uma an\u00e1lise gr\u00e1fica criada para auxiliar a gest\u00e3o de investimentos no portf\u00f3lio de produtos. Seu criador, Bruce Henderson, defendia que todo produto tem um ciclo de vida e, a partir disso, \u00e9 poss\u00edvel projetar os investimentos que s\u00e3o necess\u00e1rios para ele se manter rent\u00e1vel.<\/span><\/p>\n<p><span style=\"font-size: 15px;\">Sob a perspectiva do trade marketing, a Matriz BCG \u00e9 importante para <strong>evitar investimentos em produtos que n\u00e3o agregam em rentabilidade \u00e0s vendas<\/strong>. Com ela, voc\u00ea pode prever a performance de um lan\u00e7amento, prever a taxa de crescimento e ter melhor visibilidade sobre oportunidades de mercado para seus produtos.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 15px;\">A equipe do <\/span><a href=\"http:\/\/club.involves.com\">Involves Club<\/a><span style=\"font-size: 15px;\">\u00a0preparou um modelo para facilitar sua rotina e incentivar o uso desse recurso no seu planejamento. Se voc\u00ea ainda n\u00e3o conhece o m\u00e9todo, tem alguma d\u00favida ou precisa relembrar, recomendo a leitura do post:<a class=\"\" href=\"http:\/\/club.involves.com\/matriz-bcg-como-fazer\/\" target=\"_blank\" rel=\"noopener noreferrer\"> &#8220;Matriz BCG: como fazer?&#8221;<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 15px;\">Voc\u00ea tamb\u00e9m pode interagir com a nossa equipe no espa\u00e7o de coment\u00e1rios desta p\u00e1gina. Fique \u00e0 vontade para compartilhar suas impress\u00f5es ou algum exemplo do seu dia a dia que demonstre a import\u00e2ncia desse m\u00e9todo.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 15px;\">Agora, vamos \u00e0 pr\u00e1tica!\u00a0<\/span><\/p>\n<p><span class=\"tve_custom_font_size\" style=\"font-size: 15px;\">Bateu a curiosidade de reconhecer as Estrelas ou Abacaxis do seu portf\u00f3lio? Baixe agora o modelo de<strong> Matriz BCG Excel <\/strong>do Involves Club.<strong>\u00a0\u00c9 gr\u00e1tis!<\/strong><\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-28886adb-0a38-4b53-bfc1-bba55c6aada1\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-28886adb-0a38-4b53-bfc1-bba55c6aada1\" class=\"hs-cta-node hs-cta-28886adb-0a38-4b53-bfc1-bba55c6aada1\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5315393\/28886adb-0a38-4b53-bfc1-bba55c6aada1\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-28886adb-0a38-4b53-bfc1-bba55c6aada1\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5315393\/28886adb-0a38-4b53-bfc1-bba55c6aada1.png\" alt=\"Fa\u00e7a o download do material\" width=\"372\" height=\"123\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"article-tags\"> Tags: <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">intelig\u00eancia de mercado<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">matriz bcg<\/a>, <a href=\"javascript:void(0)\" style=\"pointer-events: none;\">planejamento e estrat\u00e9gia<\/a><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Baixe a planilha personalizada e utilize o material para atualizar sua estrat\u00e9gia de marketing. <\/p>\n","protected":false},"author":4,"featured_media":22957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[421],"tags":[311,73,74],"class_list":["post-9237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-trade-marketing","tag-inteligencia-de-mercado","tag-matriz-bcg","tag-planejamento-e-estrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Excel] Planilha de Matriz BCG: Baixe agora | Involves Club<\/title>\n<meta name=\"description\" content=\"Procurando uma matriz BCG para excel? 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