{"id":9775,"date":"2018-01-10T17:17:29","date_gmt":"2018-01-10T17:17:29","guid":{"rendered":"http:\/\/clubedotrade.com.br\/?p=9775\/"},"modified":"2023-01-24T19:22:16","modified_gmt":"2023-01-24T19:22:16","slug":"como-reduzir-o-turnover","status":"publish","type":"post","link":"https:\/\/club.involves.com\/pt-br\/como-reduzir-o-turnover\/","title":{"rendered":"Como reduzir o turnover em equipes terceirizadas"},"content":{"rendered":"<p><iframe title=\"TradeCast # 36 | Panasonic\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JBUhLMJ_SFk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>com F\u00e1bio Ribeiro, Panasonic<\/h2>\n<p style=\"font-size: 16px;\"><span style=\"font-size: 16px;\">F\u00e1bio \u00e9 gerente nacional de trade marketing da Panasonic e tem\u00a0de dez anos de experi\u00eancia na ind\u00fastria de linha branca e marrom. Est\u00e1 \u00e0 frente do gerenciamento nacional da \u00e1rea, tendo como objetivo principal o incremento no sell out e a exposi\u00e7\u00e3o da marca junto ao varejo nacional. Foi respons\u00e1vel pela reestrutura\u00e7\u00e3o da \u00e1rea, interna e externamente, efetivando o plano anual de trade marketing alinhado com as \u00e1reas comercial e marketing da empresa.<\/span><\/p>\n<h3 style=\"margin-top: 50px !important;\">PROMOTORES TERCEIRIZADOS: A EXTENS\u00c3O DO GRUPO<\/h3>\n<p style=\"font-size: 16px;\"><span style=\"font-size: 16px;\">A equipe terceirizada necessita de alinhamento efetivo para superar as dificuldades que o mercado apresenta. F\u00e1bio indicar\u00e1 as pr\u00e1ticas que o trade marketing da Panasonic adotou para integrar seus times de execu\u00e7\u00e3o e garantir que o consumidor adquira confian\u00e7a no profissional de execu\u00e7\u00e3o.<\/span><\/p>\n<h3 style=\"margin-top: 50px !important;\">&#8220;MAKING PEOPLE BEFORE MAKE PRODUCTS&#8221;<\/h3>\n<p style=\"font-size: 16px;\"><span style=\"font-size: 16px;\">&#8220;Se voc\u00ea n\u00e3o ama o que faz, o esfor\u00e7o para cumprir a rotina ser\u00e1 muito maior&#8221;. Em cima desse fundamento, o gestor explica como o &#8216;Fator Pessoas&#8217; deve ser levado a s\u00e9rio pelas empresas desde o momento da contrata\u00e7\u00e3o e como a companhia consegue estender a filosofia aos profissionais contratados via ag\u00eancia.<\/span><\/p>\n<h3 style=\"margin-top: 50px !important;\">KPIS DE DESEMPENHO<\/h3>\n<p style=\"font-size: 16px;\"><span style=\"font-size: 16px;\">Em cinco anos, o trade da Panasonic viu o seu \u00edndice de turnover despencar aproximadamente 19 pontos percentuais, de 21% em 2002 para 2,2% no final de 2017. A redu\u00e7\u00e3o passa por uma leitura correta do desenvolvimento dos profissionais, entendendo desde seus objetivos de vida at\u00e9 o que o faz feliz. F\u00e1bio apresenta\u00a0os KPIs que norteiam a gest\u00e3o da meritocracia na equipe de trade da Panasonic, al\u00e9m das premia\u00e7\u00f5es para os destaques e a estrat\u00e9gia para motivar os talentos que apresentam resultados abaixo do esperado.<\/span><\/p>\n<h3 style=\"margin-top: 50px !important;\">INFORMA\u00c7\u00c3O x TURNOVER<\/h3>\n<p style=\"font-size: 16px;\"><span style=\"font-size: 16px;\">A efetividade do modelo apresentado por F\u00e1bio depende da informa\u00e7\u00e3o. Na \u00faltima parte do TradeCast #36, F\u00e1bio comenta como o Agile Promoter oferece clareza em rela\u00e7\u00e3o ao acompanhamento do desempenho dos promotores e quais s\u00e3o as ferramentas utilizadas pela empresa para controlar a evolu\u00e7\u00e3o de individual dos profissionais de campo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como reduzir o turnover em equipes terceirizadas? Como as empresas poder\u00e3o economizar com menos rescis\u00f5es, mais incentivos e capacita\u00e7\u00e3o da equipe terceirizada das ag\u00eancias de Trade Marketing. Confira no Webinar!<\/p>\n","protected":false},"author":4,"featured_media":9781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[418],"tags":[],"class_list":["post-9775","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-gestao-de-equipes-de-campo","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como Reduzir o Turnover em Equipes Terceirizadas | Clube do Trade<\/title>\n<meta name=\"description\" content=\"Como reduzir o turnover em equipes terceirizadas? 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